More than 1,400 restaurants across the country set to raise funds for Ronald
McDonald Houses and other local children's charities
TORONTO, May 8, 2013 /CNW/ - Today, McDonald's Canada and its franchisees are
celebrating McHappy Day, a unique fundraising event where $1 from every Big
Mac(® )sandwich, Happy Meal(®) and hot McCafé(®) beverage sold will be
donated to Ronald McDonald Houses and other local children's charities across
This year marks the 20(th) McHappy Day, which has raised more than $38 million
for children's charities since its inception in 1977. As part of the day's
celebrations, McDonald's Canada franchise owners and employees will be joined
by a variety of special guests. Rolling up their sleeves and going behind
the counters, sports and media personalities, local dignitaries and
entertainers will greet and serve customers to raise money and help children
in need across the country.
"Each McHappy Day has brought us together to help children and their families
when they need it most," said John Betts, President and CEO of McDonald's
Canada. "We are extremely proud to celebrate the 20(th) McHappy Day and are
just as committed to giving back to the communities we serve as we were in the
First celebrated in Canada and conceived of by George Cohon, founder of
McDonald's Canada, McHappy Day is now a renowned world-wide fundraising event
bringing McDonald's restaurants together to support children in need.
"McHappy Day represents a dream come to life," said Cohon. "This special day
began as a vision of people coming together for an important cause. It is
remarkable to see what has been achieved since 1977 and how local children's
charities, the kids in need and their families alike have really benefited."
McDonald's Canada's community involvement efforts are year-round. Since 2004,
the company has raised more than $40 million for Ronald McDonald House
Charities(®) (RMHC®) Canada by donating 10 cents from the sale of every
Happy Meal. Ronald McDonald Houses are a warm and welcoming "home away from
home" for the families of sick children being treated at nearby hospitals,
while Ronald McDonald Family Rooms provide an oasis of calm right within the
walls of the hospital.
"McDonald's is truly committed to being there for Canadian families when their
children are sick and need extra support," said Cathy Loblaw, President and
Chief Executive Officer, Ronald McDonald House Charities Canada. "From
founding the first Ronald McDonald House in 1981, to providing everlasting
support through unique programs, McDonald's has helped over 200,000 Canadian
families heal better together when their child is sick. Our Houses and Family
Rooms help ensure that families are not alone when they are facing some of
life's most difficult times."
Today, 14 Ronald McDonald Houses currently serve over 10,000 families each
year. By 2014 that support will grow to serving over 20,000 families in Ronald
McDonald Houses across Canada. Completing the circle of support for Canadian
families are eight Ronald McDonald Family Rooms, which provide an oasis of
calm and support right inside the walls of the Hospital, as well as the Ronald
McDonald Care Mobile® program in Calgary, Alberta.
About RMHC Canada
RMHC Canada is the national organization that supports Ronald McDonald Houses
and Ronald McDonald Family Rooms across the country, which provides families
of sick children a home-away-from-home or a place of peace and calm within a
hospital. McDonald's Canada covers all of RMHC Canada's administrative and
operating costs, making it possible for 100 per cent of every directly donated
dollar to go to Ronald McDonald Houses and their programs. For more
information on RMHC Canada, visit: www.rmhc.ca.
About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 80,000 Canadians
coast-to-coast. Approximately 80 per cent of McDonald's Canadian restaurants
are locally owned and operated by independent entrepreneurs. For more
information about McDonald's Canada, visit www.mcdonalds.ca or follow us on
Twitter (@McD_Canada and Facebook Facebook.com/McDonaldscanada) for updates on
our business, promotions and menu items.
McDonald's Media Relations Line 1-877-786-3342
Video with caption: "Video: Celebrate the 20th McHappy Day today at McDonald's
(Wednesday, May 8th), and $1 from every Big Mac®, Happy Meal®, and hot
McCafé® beverage sold will be donated to Ronald McDonald Houses and other
children's charities across Canada.". Video available at:
SOURCE: McDonald's Restaurants of Canada Limited
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-0- May/08/2013 10:00 GMT
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