Samsung Canada Freshens Things Up with the Launch of the World’s First Four-Door Refrigerator Featuring a Sparkling Water

Samsung Canada Freshens Things Up with the Launch of the World’s First 
Four-Door Refrigerator Featuring a Sparkling Water Dispenser 
Think you can only get sparkling water in store? Allow Samsung Canada to burst 
your bubble! 
TORONTO, May 8, 2013 /CNW/ - Samsung Canada today announced that it is 
bringing the premium taste of fresh, crisp sparkling water right to Canadians' 
kitchens with the launch of the Samsung 36" Four-Door Refrigerator featuring 
the industry's first-ever automatic sparkling water dispenser. Powered by 
SodaStream, the recognized leader in personalized carbonation technology, the 
integrated system delivers cold, filtered sparkling water from the same 
mechanism on the refrigerator door that produces still water and ice. 
"We believe that thirsty Canadians will be as thrilled as we are about the 
Samsung Four-Door Refrigerator Featuring a Sparkling Water Dispenser - a 
remarkable innovation in convenience," says Warner Doell, Vice President of 
Home Appliance Sales and Marketing for Samsung Canada. "Sparkling water at the 
touch of a button, at a customizable carbonation level, reflects our 
commitment to creating products that suit the growing needs of Canadians. This 
partnership with SodaStream is the perfect marriage of leading brands creating 
best in class technology." 
According to a recent survey conducted by Vision Critical, 42% of Canadians 
surveyed prefer carbonated water to still water and 50% say that summer is 
their favourite season to enjoy sparkling water. With the summer quickly 
approaching, Samsung is thrilled to quench the thirst of Canadian sparkling 
water drinkers by launching the Samsung Four-Door Refrigerator with Automatic 
Sparkling Water. 
For the 64% of respondents who prefer their sparkling water lightly 
carbonated, Samsung's Four-Door Refrigerator with Automatic Sparkling Water 
provides three different levels of carbonation and SodaStream offers a variety 
of flavourings that consumers can add to their water once poured. 55% of 
Canadians are unaware that in-home carbonation products exist and 29% would 
drink more sparkling water with access to this technology. Luckily, Samsung's 
constant innovation and anticipation of consumer needs makes this possible. 
Other interesting survey results include: 


    --  54% of respondents state that sparkling water improves their
        dining experience.
    --  51% of Canadians polled drink sparkling water with particular
        foods
    --  48% of respondents prefer to drink carbonated water with dinner
    --  1 in 4 (24%) respondents associate an automatic sparkling water
        dispenser with luxury
    --  1 in 4 (26%) Canadians would buy a refrigerator that dispensed
        both still and sparkling water

Samsung Four-Door Refrigerator with Automatic Sparkling Water Dispenser 
Features:

Customize your sparkling water experience with the following easy-to-use 
features:
    --  Activate the SodaStream co2 canister with just the touch of a
        button
    --  Easily replace the SodaStream canister that is nestled just
        inside the refrigerator door
    --  Enjoy three levels of carbonation in your sparkling water
    --  Enjoy a range of SodaStream flavours to your sparkling water

This new Samsung Four-Door Refrigerator with Automatic Sparkling Water is 
revolutionizing the refrigeration category with best-in class features:
    --  Keep produce, snacks or meat fresh, organized and accessible
        for your entire family with the flexible and unique FlexZone®
        four temperature, adjustable drawer at counter height
    --  Food will stay fresher for longer with Samsung's award winning
        Twin Cooling Plus® that uses two evaporators to independently
        control the temperatures of the refrigerator and freezer
        compartments
    --  Illuminate all corners of your sophisticated fridge with
        eco-friendly, high efficiency LED lighting
    --  Enjoy unbeatable technology, premium design and the elegant
        stainless finish of a striking and efficient home appliance for
        the dynamic Canadian home

The Samsung Four-Door Refrigerator with Automatic Sparkling Water dispenser 
featuring Twin Cooling Plus® and the convenient FlexZone® drawer is 
available in stores nationwide. For more information on this and other 
products, please visit: www.samsung.com.

About the Poll

From April 9th to April 11th, 2013, an online survey was conducted among 3,018 
randomly selected Canadian adults who are Angus Reid Forum panelists. Out of 
the full base, 1044 respondents are carbonated water drinkers (i.e. those that 
drink it often or sometimes). The margin of error on the full base —which 
measures sampling variability—is +/- 1.6%, 19 times out of 20. The results 
have been statistically weighted according to education, age, gender and 
region (and in Quebec language) Census data to ensure a sample representative 
of the entire adult population of Canada. Discrepancies in or between totals 
are due to rounding.

About Samsung Electronics Canada

Samsung Electronics Canada offers a broad range of award-winning consumer 
electronicsincluding televisions, smartphones, personal computers, printers, 
cameras, home appliances, medical devices, semiconductorsand LED 
solutions.The Canadian arm,selected as one of Canada's Top 10 Marketers of 
the Year in 2012 by Marketing Magazine, upholds Samsung's global mission 
toopen new possibilities for people everywhere,providingusers premium 
experiences that are unparalleled due to Samsung'sinnovative technology and 
stylish design. As a result, Samsung has become a true leader in 
theconsumerelectronics industry both in terms of business leadership and 
brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best 
Global Brands" breaking the top ten for the first time, and was named as one 
of Fast Company's "50 Most Innovative Companies of 2011".

To discover more, please visitwww.samsung.com

Follow Samsung Canada atfacebook.com/SamsungCanadaor on Twitter 
@SamsungCanada.

About SodaStream

SodaStream is the world's largest manufacturer, distributor and marketer of 
Home Carbonation Systems. Our brands are sold in over 55,000 retail stores in 
43 countries including home & electrical appliance stores, hypermarkets, 
supermarkets, department stores, convenience stores, DIY, specialty and 
"green" stores, water specialists & dealers, as well as online and in catalogs.

Our long standing and deep heritage dates back to 1903, when we introduced 
innovative solutions to the beverage market. We continue to grow as market 
leaders in both technological advancements and the quality of our products. 
Every year SodaStream provides 600 million liters of carbonated beverage to 
millions of households, making it one of the largest beverage companies in the 
world.

SodaStream maintains strict quality assurance in design and production 
according to the highest international standards: ISO 9001:2008, TUV NORD & 
SVTI (EU, Switzerland), TPED and PED (EU), DOT (USA), TC (Canada) BRC & HACCP, 
and Green Label.

To learn more, please visit SodaStream on: www.sodastream.ca

Follow them on Facebook at www.facebook.com/SodaStreamCanada or on Twitter 
@SodaStream_ca

Natalie Preddie North Strategic (for Samsung Canada) 
natalie.preddie@northstrategic.com 647 222 7972

SOURCE: Samsung Electronics Canada

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CO: Samsung Electronics Canada
ST: Ontario
NI: CPR ELE ELE TVNEWS ENT NP 

-0- May/08/2013 14:30 GMT


 
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