At Oncology USA, GfK Presents Strategies for Integrating Market Access Across Commercial Functions

  At Oncology USA, GfK Presents Strategies for Integrating Market Access
  Across Commercial Functions

     GfK Bridgehead’s Richardson addresses key access challenges faced by
                     pharmaceutical companies and others

Business Wire

NEW YORK -- May 8, 2013

In an increasingly restrictive market environment, how can drug companies and
others overcome access hurdles to successfully bring their oncology treatments
to consumers? Sasha Richardson, Senior Vice President at GfK Bridgehead, will
provide answers in a feature presentation this afternoon at the Oncology USA
2013 conference in Boston.

In a session titled “Successful Integration of Market Access Across Commercial
Functions,” Richardson will offer strategies for

  *learning at which stage companies should consider and approach market
  *educating and organizing a workforce for market access, and
  *building effective communication between commercial and R&D functions.

Richardson joined GfK Bridgehead in 2007 and possesses over 20 years of
consulting experience in healthcare/private practice and the life sciences
industry. She specializes in strategy, commercial opportunity assessment and
market access (pricing and reimbursement).

GfK Bridgehead provides a comprehensive range of market access strategy
services, including

  *Pricing assessment and strategy
  *Payer research
  *KOL, physician and patient research
  *Health economic assessment and modeling
  *Reimbursement negotiation strategy
  *Preparation of core reimbursement dossiers
  *Development and testing of value propositions and messaging
  *Product lifecycle and portfolio strategy
  *Pricing, reimbursement and market access due diligence
  *Competitor analysis

About GfK

GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012,GfK’s sales amounted to EUR 1.51 billion.

To find out more, visit or follow GfK on Twitter:


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President
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