Mother's Day Flower Power Boost to the Economy

  Mother's Day Flower Power Boost to the Economy

MasterCard Morning Brew Reveals Florist Friday, Over $20M Spent on MasterCard
     in 2012; Special Edition Features MasterCard Advisors’ Sarah Quinlan
                        and Daddy Blogger Max Kalehoff

        To tweet this news, copy and paste: #MorningBrew, #MothersDay

Business Wire

PURCHASE, N.Y. -- May 8, 2013

MasterCard (NYSE: MA):

Catch up on all MasterCard Morning Brew segments by visiting and searching " ...

Catch up on all MasterCard Morning Brew segments by visiting and searching "Morning Brew."

               No surprise that in the week leading up to Mother’s Day there
               are literally millions of MasterCard transactions happening at
               florists across the U.S. Data and insights from the MasterCard
               Worldwide Network tells us that MasterCard (credit and debit)
               use the Friday before Mother’s Day is the busiest, with last
               year spending totaling over $20 million – that’s 35% over the
               average day in the weeks leading up to Mother’s Day. Now that’s
WHAT:          just a little flower power boost to the economy from floral
               shops, what will this year bring? And what else is hot on the
               shopping list for mom?


               A special edition of the MasterCard weekly Morning Brew video
               series has Mother’s Day facts, figures and more.
               Sarah Quinlan, Senior Vice President Market Insights,
               MasterCard Advisors  shares insights on U.S. total retail
               sales. Sarah notes that Mother’s Day is also the third busiest
               day of the year for restaurants, and states that “about $16.2
               billion is spent alone on Mother’s Day and that Saturday
WHO:           before.”


               And  Max Kalehoff, prominent technology and social media
               blogger, shares his tips on how to shop for mom and get the
               kids involved in the process
WHERE:         MasterCard Cashless Conversation Blog
               Nicole Ward

               (914) 249-5303 (office)


MasterCard (NYSE: MA),,  is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog  and subscribe for the latest

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Nicole Ward
(914) 249-5303 (office)
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