Viewers Love to Hate the Villainous Moms of Mad Men (AMC) and Game of Thrones (HBO): NetBase Measures Social Buzz and Sentiment

Viewers Love to Hate the Villainous Moms of Mad Men (AMC) and Game of Thrones 
(HBO): NetBase Measures Social Buzz and Sentiment for TV Moms 
MOUNTAIN VIEW, CA -- (Marketwired) -- 05/08/13 --  NetBase, the
Social Intelligence Company, today announced that in honor of
Mother's Day, they have released the latest Brand Passion Index
(BPI), analyzing six mom characters from leading TV shows. Powered by
the Insight Composer, the Index surfaced the behaviors, emotions and
opinions from social media about the following TV moms: Gloria
Pritchett of Modern Family (ABC), Claire Dunphy of Modern Family
(ABC), Marge Simpson of The Simpsons (FOX), Lois Griffin of Family
Guy (FOX), Betty Draper of Mad Men (AMC), and Cersei Lannister of
Game of Thrones (HBO).  
The BPI found that Cersei Lannister of Game of Thrones (HBO) had the
most consumer buzz, generating 58 percent of the overall conversation
about these characters. But while Cersei was the most talked about TV
mom, she had one of the lowest Net Sentiment scores (4) and the
second lowest Passion Intensity (56). Conversations about the icy
queen showed that online consumers can't stop talking about how
controversial and evil she is -- but also how well the character is
Betty Draper of the critically acclaimed Mad Men (ABC) generated the
third highest share of buzz with 11 percent of the overall
conversation, and also the lowest Net Sentiment score (-10) and a
fairly high Passion Intensity of 62. Similar to the viewers who took
to social to bash Cersei's character, online consumers hate and
ranted about Betty's deplorable mothering skills. 
On the contrary to the most hated villainous TV moms that garnered
the most buzz, Gloria Pritchett of Modern Family (ABC) emerged as the
most-loved, with the highest Passion Intensity score (97) as well as
the highest Net Sentiment score (66). Despite generating only about 1
percent of the overall chatter, online consumers talked about how
Gloria is their favorite character and gushed about how much they
love her.  
Read what consumers are saying about Cersei Lannister:  
Everyone hates Cersei because she's so good at being bad. Lena Heady
Ughhhhhh, I hate the Lannisters! And I freaking hate Cersei. 
@angrygodofjebus I hate Cersei so much too. Which is the best feeling
her performance could give. 
Read what consumers are saying about Betty Draper:  
It's season six and I still hate Betty Draper. #madmen 
Welp. I officially effing hate betty draper. 
I ACTUALLY hate Betty Draper in Mad Men. Now I have this unexplained
dislike for the actor as well. #psychology 
Betty Draper was one of the most brilliantly appalling characters
ever written 
Betty Draper is ruining Mother's Day... #MadMen 
Betty Draper is easily the worst mother ever. #madmen 
Read what consumers are saying about Gloria Pritchett:  
My favorite is Gloria Pritchett. 
Sofia Vergara. Have you seen her as the fabulous Gloria Pritchett in
Modern Family? I think I'm in love! 
Words cannot describe how much I love Gloria Pritchett! 
Just for the record, I love Gloria Pritchett! 
Each month, the Brand Passion Index (BPI) analyzes consumer passion
for brands in various categories and publishes the results on the
NetBase blog. Register for our next Demo Day about the best travel
booking sites here.  
About NetBase 
 NetBase, delivers the social intelligence that global
brands and agencies use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language
processing (NLP) engine our platform processes billions of social
media posts to extract structured insights delivered via customizable
dashboards. Our solutions enable marketing, public relations, market
research, customer service, sales, and product innovation leaders to
craft winning strategies faster. Clients include Coca-Cola, Kraft,
HP, ESPN, GfK and J. D. Power & Associates. NetBase powers the weekly
Sentiment Tracker in the Wall Street Journal and our solutions are
sold globally by SAP AG. For more information, visit,
@NetBase, on Facebook page, LinkedIn, or YouTube.  
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Lisa Joy Rosner
Suzanne Chan
Eastwick Communications
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