maurices Launches Casting Call to Win Trip to the 2013 CMT Music Awards
Women's Clothing Retailer Announces Partnership With Viacom's CMT.com
DULUTH, MN -- (Marketwired) -- 05/07/13 -- International women's
fashion retailer maurices is asking customers to show how they rock
their style for a chance to win a trip to the 2013 CMT Music Awards
in Nashville, Tenn., on June 5.
maurices is the official digital retail sponsor of the 2013 CMT Music
Awards and as part of this sponsorship has launched the Style that
Rocks Casting Call in partnership with CMT.com, a division of the
global entertainment company Viacom. The casting call invites
participants to upload a photo of themselves rocking their style to
stylethatrocks.cmt.com between now and May 27.
The winner and a friend will receive a prize package that includes
two tickets to the 2013 CMT Music Awards, complete with airfare,
hotel and VIP transportation, a $300 maurices shopping spree, and a
professional hair/makeup session.
"We know our customers love fashion and country music so this
opportunity felt very brand-correct," said Lisa Bartlett, associate
vice president of maurices. "We're excited for our customers to show
us how they put outfits together and the different ways they rock
maurices and CMT.com will choose one winner based on several
elements, including originality, creativity and how the entrants
demonstrate their own sense of style.
"We are thrilled to welcome maurices into the CMT.com family as a
first-time sponsor," said Melanie Dimemmo, SVP digital ad sales,
Viacom. "This multi-platform partnership will align maurices with
CMT's hyper-engaged country music enthusiast while targeting our
millennial fashionistas. The program leverages our vast social
footprint, includes innovative ad units, and curates user-generated
content across mobile and desktop, allowing fans to fully immerse
themselves in the CMT brand experience."
maurices representatives will be on the red carpet at the awards and
will post live event updates to the company's social media outlets,
including Facebook, Twitter and Instagram.
Complete casting call details can be found at stylethatrocks.cmt.com.
To learn more about maurices or shop online, visit www.maurices.com.
maurices, a brand of Ascena Retail Group, Inc.
(NASDAQ: ASNA), is the leading hometown specialty store and authority
for the savvy, fashion-conscious girl with a twenty-something
attitude. Today, maurices operates 850 stores in 46 states and
Canada. maurices stands for fashion, quality, value and customer
service. Offering sizes 1-24, styles are inspired by the girl in
everyone, in every size. For store information and to shop online,
CMT, a unit of Viacom Inc. (NASDAQ: VIA) (VIAB), is the
leading television and digital authority on country music and
entertainment, reaching more than 92 million homes in the U.S. CMT
and its website, CMT.com, offer an unparalleled mix of music, news,
live concerts and series and is the top resource for country music on
demand. The network's digital platforms include the 24-hour music
channel, CMT Pure Country, CMT Mobile and CMT VOD.
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