Northpoint Launches Two More Post Graduate Career Programs in Digital
Marketing and Media Management
MUMBAI, May 7, 2013
MUMBAI, May 7, 2013 /PRNewswire/ --
The Digital Program aims to develop high quality manpower expertise for the
fast growing digital industry. The focus is to guide students towards choosing
one of the preferred careers within the digital space. With strong
partnerships with leading advertising and digital agencies like AY Digital
(NewYork), Position ^[ ^2 ^] and Social Wavelength, Northpoint ensures that
students get the best of education, training and placement opportunities with
the finest in the industry.
Mr. Hareesh Tibrewala, Joint CEO of Social Wavelength, said, "We are here, not
just to build a business, but to build an industry. We are delighted to have
this opportunity of working with a reputed institution like Northpoint and to
contribute towards creating a qualified resource pool."
Northpoint is NOT just another business school. The Northpoint Centre of
Learning is a Management Resource Development Centre.It provides a bridge
between the evolving needs of industry for effective talent onone hand and
the developmental needs and aspirations of young professionals on the other.
The Northpoint Digital Marketing Program is an 11-month residential program
aimed at individuals who intend to embark on a digital marketing career. For
those who have a flair for technology, spend long hours on social media, like
to understand the cause and effect of consumer behaviour on digital platforms,
here is the opportunity to turn your passion into a career.
The Northpoint training model is unique. It is rooted in the belief that real
business learning starts where theory ends.
Thus, all training at Northpoint is done in close engagement with leading
organizations in theindustry. Such partners, a growing list of 17 large
companies, participate in curriculum design, in-class training (over a 100
senior managers come to teach specialized courses every year), field work and
in-company internships on live projects.
All courses offered are designed for overall development as business mangers,
but with the aim of building particular expertise in specialized areas of
business. This makes it distinct from standard, generalized MBA courses.
Over 225 alumni are currently successfully placed in the industry with many
who are already well established entrepreneurs. Starting 8 years ago with the
Advertising and Media courses in partnership with Lintas India, 3 years ago
Northpoint introduced the Post Graduate Program in Marketing Research in
association with Nielsen, the world leader in consumer insights.Successful
students from this course are now working in different departments at Nielsen.
On the same model, Northpoint now runs 4 programs in:
· Digital Marketing and Marketing Communications
· Advertising Management and Marketing Communications
· Media Management & Marketing Communications
· Marketing Research
Northpoint's growing list of industry partners are:
Ogilvy, JWT, Lowe Lintas, Leo Burnett, AY Digital (New York), The Nielsen
Company, Lintas Media Group, Aegis Media, Carat, iProspect Communicate2,
Posterscope, Vizeum, Carat Fresh Integrated, Doosra, Isobar, Position ^ and
These programs are conducted at the world-class campus at the Northpoint
Centre of Learning in Khandala."See it to believe it. It's an awesome place
in the hills," say students.
Success of this training model is expressed in the words of:
Saraswati Kheterpal, student of the PGPAMMC 2005-06 batch (who was initially
placed at Publicis by Northpoint and now works with the CFI Group),
"Northpoint Centre of Learning is a realistic balance between theory and
practice. It is an educational centre which puts you in the shoes of a
complete professional, who is fit to be a part of the industry. My program at
Northpoint gave me exposure to - 'Practical learning by doing!' and I think
that it is the only place which can do that."
Admissions are open and you can contact the Course Co-ordinator, Sunita
D'souza on +91 9594992609.The details are also available on
northpointindia.com or their Facebook page .
About Northpoint Centre of Learning:
The Northpoint Centre of Learning is a Management Resource Development centre.
It provides a bridge between the evolving needs of industry for effective
talent on the one hand and the development needs and aspirations of young
professionals on the other.
The Northpoint model is designed to promote business success by empowering
managers and young professionals with updated knowledge and decision-making
skills. To make all learning relevant, it works through a close partnership
with industry to deliver customised development of effective talent through
Thus, Northpoint's mission is to be Build Actionable Knowledge.
Primary Media Contact: Sunita Dsouza, email@example.com ,
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