Sabre Custom Offers delivers personalized travel shopping

          Sabre Custom Offers delivers personalized travel shopping

Next phase of Sabre merchandising includes dynamic personalization for
hoteliers, airlines

PR Newswire

SOUTHLAKE, Texas, May 7, 2013

SOUTHLAKE, Texas, May 7, 2013 /PRNewswire/ --Hotels selling through Sabre are
now merchandising in new ways by creating personalized offers based on
individual traveler and shopping information. Sabre's Custom Offers gives
hoteliers the ability to create an endless number of unique, personalized
offers such as special rates, room upgrades, premium hotel services, free
meals, Wi-Fi, spa services and more.

(Logo: http://photos.prnewswire.com/prnh/20130205/LA54136LOGO)

These new merchandising capabilities have been integrated into Sabre's travel
marketing and shopping services, which are available today through the Sabre
global distribution system (GDS). Custom Offers also provides airlines the
ability to make custom ancillary offers available (for items like seats and
bags) based on frequent flier number and frequent flier tier level. 

Sabre's Custom Offers lets travel suppliers use the information they have
about the traveler combined with Sabre shopping data to dynamically present
personalized offers in real time during the shopping process. Custom Offers
is available to Sabre hotel and airline customers worldwide, and to agents and
travelers who buy through Sabre.

"There is a growing demand from both travel suppliers and buyers for increased
personalization and offers that are targeted to match traveler preferences.
With Custom Offers we are enabling travel suppliers to merchandise in new ways
through the Sabre travel marketplace to support their profitability and
customer loyalty strategies," said Shelly Terry, Sabre Travel Network's
vice-president, Supplier Merchandising. "At the same time, we've done so in
a way that ensures buyers can continue to efficiently shop, book and manage
travel."

Hoteliers can utilize this unique capability to offer specific services
relevant to the individual consumer, helping to personalize the hospitality
experience. Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT),
representing nine distinctive brands, is the first Sabre hotel customer to use
Custom Offers.

"Sabre's Custom Offers gives us flexibility to provide our guests with not
just customized offers, but a personalized experience at our hotels and
resorts," said Michael English, vice president, customer contact centers &
electronic distribution for Starwood Hotels & Resorts. "Sabre collaborated
with us on developing technology that meets the growing demand from both
suppliers and buyers for increased personalization and targeted offers."

Sabre's Custom Offers provides travel suppliers significant controls, with the
ability to quickly establish, and fine tune criteria for targeted campaign
offers globally. Daily online reporting reveals campaign performance and
allows for modifications as needed.

This means more choices and value for consumers, as these personalized offers
are in addition to other published and negotiated rates available to travelers
through Sabre. 

"Sabre has put together a great product that provides travelers with more
options in their travel experience," said Mimi Cleary, of Atlas Travel, whose
agency participated in testing of the solution. "Anytime we can add value to
our clients and bring hotels repeat business, it's a win-win."

Sabre Custom Offers is available to travel agents using the Sabre Red
Workspace and through Sabre Web Services for integration with online travel
sites and corporate booking tools.

Sabre Travel Network® provides technology solutions to the global travel
industry. It operates the world's largest travel marketplace, connecting
travel buyers and sellers through the Sabre global distribution system (GDS).
Its innovative software connects more than 350,000 travel professionals to
more than 400 airlines, 93,000 hotels, 25 car rental brands, 50 rail
providers, 13 cruise lines and other global travel suppliers. More than 300
million people purchase airline tickets through this channel annually.

Sabre Travel Network is part of Sabre Holdings®, a global travel technology
company serving the world's largest industry- travel and tourism. Its
innovative technology is used by more than a billion people around the world
to plan, book and get to their destination at a time and price that's right
for them. For more information, please visit: www.sabre.com. 

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,134 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element^SM. The Company boasts one of the industry's leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit
www.starwoodhotels.com.

CONTACT: Nancy St. Pierre, +1-682-605-3864, nancy.st.pierre@sabre.com

SOURCE Sabre Travel Network

Website: http://www.sabre.com
Website: http://www.starwoodhotels.com