Autodesk and Badgeville Win Gartner & 1to1 Media CRM Excellence Award

    Autodesk and Badgeville Win Gartner & 1to1 Media CRM Excellence Award

Autodesk joins Intuit, Cisco, AAA, United Airlines and others to win
prestigious award for CRM innovation

PR Newswire

SAN DIEGO and REDWOOD CITY, Calif., May 7, 2013

SAN DIEGOand REDWOOD CITY, Calif., May 7, 2013 /PRNewswire/ --Badgeville,
the #1 gamification platform, today announced that their customer Autodesk,
Inc., earned top recognition in the Gartner CRM Excellence Awards for their
Badgeville-powered integrated marketing campaign. Autodesk, the market leader
in 3D design, engineering, and entertainment software, won the Gartner award
for increasing software trial usage by 40% with gamification techniques built
on Badgeville's Behavior Platform.

Due to the power and sophistication of Autodesk's software, a user license can
be a significant investment for a professional user. This makes software
trials a critical component of a customer's purchasing decision. In fact,
company data showed that prospects were twice as likely to purchase Autodesk
products if they had used the software at least three times during a 30-day
trial period.

"Badgeville has enabled us to exceed our goals in trial downloads for our
initial campaign," said Dawn Wolfe, Sr. Digital Marketing Manager, Autodesk.
"The Behavior Platform's flexibility has also enabled us to expand our
gamification program and test new ways to successfully engage our customers
across our flagship products such as AutoCAD."

Through this joint awards program, 1to1 Media and Gartner spotlight excellence
among organizations that take a customer-centric approach to improving their
business performance and have seen exceptional results from doing so. The
winners were selected by a panel of judges, including Gartner analysts, 1to1
Media editorial staff, and business experts.

"The 2013 winners showcase excellence in customer centricity. These 12
customer-focused leaders demonstrate how an enterprise commitment to making
improvements to the customer experience and investing in the right
technologies, processes, and people can lead to real financial gains," said
Mila D'Antonio, editor-in-chief of 1to1 Media. "1to1 Media honors these
companies for their leadership in support of, and innovations geared toward,
advancing their organizations to becoming customer centric."

Scott Nelson, managing vice president, Gartner Research, points out, "The
continued evolution is placing more emphasis on areas such as social, mobile,
and analytics. But the organizations that won this year's CRM Excellence
awards show that the key is to balance those new areas with solid strategies
and vision, effective process redesign, and a robust infrastructure to deliver
real client value."

The identification of a Gartner & 1to1 Media CRM Excellence Award winner or
finalist is not an endorsement by Gartner or 1to1 Media of any vendor,
product, or service. More information on the Gartner & 1to1 Media CRM
Excellence Awards is available at at and
on the Gartner Customer 360 Summit Web site at

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables
companies in virtually every industry to influence and measure user behavior.
World-class businesses in more than 20 countries use Badgeville's Behavior
Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase
customer loyalty, user engagement, and employee performance across an
organization's websites, mobile apps, and enterprise applications. With over
200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and
Social Mechanics to industry leaders and innovators including Deloitte, EMC,
Oracle, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded
in 2010, Badgeville is based in Redwood City, Calif. and has offices in New
York and Europe. (To learn more follow @Badgeville or visit

About Gartner Customer 360 Summit
The Gartner Customer 360 Summit is a comprehensive event offering the latest
customer strategies and technologies, how those technologies affect your
customer relationship initiatives, and what organizational and cultural
changes must occur to meet your company's goals. Additional information is

About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology
research and advisory company. Gartner delivers the technology-related insight
necessary for its clients to make the right decisions, every day. From CIOs
and senior IT leaders in corporations and government agencies, to business
leaders in high-tech and telecom enterprises and professional services firms,
to technology investors, Gartner is a valuable partner in over 13,000 distinct
organizations. Through the resources of Gartner Research, Gartner Executive
Programs, Gartner Consulting and Gartner Events, Gartner works with every
client to research, analyze and interpret the business of IT within the
context of their individual role. Founded in 1979, Gartner is headquartered in
Stamford, Connecticut, USA, and has 5,500 associates, including 1,400 research
analysts and consultants, and clients in 85 countries. For more information,

About 1to1 Media
1to1 Media  is dedicated to helping organizations realize the greatest value
from their customer base. We provide resources that deliver relevant
information on the latest thought leadership regarding customer strategy and
marketplace trends. Our flagship publication 1to1 Magazine's Weekly News
Digest explores the best practices and trends from companies using customer
initiatives to drive results. 1to1 Media is a division of Peppers & Rogers

SOURCE Badgeville

Contact: Sarah Hilmer, 317-340-5301,
Press spacebar to pause and continue. Press esc to stop.