Dell Boomi AtomSphere® Accelerates New Market Opportunities Through Fast, Easy Application Integration and API Management

  Dell Boomi AtomSphere® Accelerates New Market Opportunities Through Fast,
  Easy Application Integration and API Management

  *API management capabilities enhance real-time application integration and
    enterprise-grade performance
  *Independent software vendors (ISVs) and software-as-a-service (SaaS)
    providers embed, extend and deploy integration processes quickly
  *Global System Integrators (GSIs) rapidly deploy custom vertical
    integration services

Tweet this: @Dell @Boomi cloud’s powerful, easy-to-use API Management and
Integration Packs simplify cloud integration for customers, SIs and SaaS
providers

Business Wire

ROUND ROCK, Texas -- May 07, 2013

Dell Software today announced the Summer ‘13 release of Dell Boomi
AtomSphere®, expanding the capabilities of the industry’s largest cloud
integration* Platform-as-a-Service (iPaaS) to include API management
capabilities, support for Integration Packs and process libraries.

Today’s cloud megatrend continues to skyrocket with an estimated $209 billion
to be spent on cloud services by 2016. Additionally, we’re witnessing the end
of middleware as we know it. Gartner forecasts traditional application
infrastructure and middleware will grow at only 8 percent through 2016^1,
while during that same timeframe investments in cloud integration
Platform-as-a-Service (iPaaS) will reach 35 percent^2.

“Strong demand by business leaders for real-time, cloud-based services is
forcing software developers to rethink legacy ETL integration in light of the
real-time integration of cloud, social, mobile and machine-to-machine
solutions with existing mission-critical applications,” said Chris McNabb,
general manager, Dell Boomi. “Our customers, both IT managers and service
providers, are deploying web services of growing complexity with higher
performance requirements, requiring more functionality to effectively manage
them. Dell Boomi API management brings forth the means to rapidly and
effectively create, secure, monitor, measure and scale these new services.”

API Management for Today’s Real-Time Business

According to a recent report by Paolo Malinverno, Research VP, Gartner, “API
management offerings have been maturing in the market for at least five years,
but it is only in the last two years that usage has really ramped up, and
these offerings are generally cloud-based.”^3

As competitors scramble to acquire this expertise, Dell Boomi has been
building out its capabilities related to SOA and API management based on
customer needs. On this path, Dell Boomi’s API management includes the ability
to monitor, measure, secure, throttle and scale published APIs. This allows
customers the necessary visibility and control to manage and administer the
suite of APIs & web services as they grow and scale out. These API management
capabilities also help mitigate risk of system overload due to data volume and
protection against denial-of-service attacks. Traffic flow throttling and IP
address filtering further support predictable quality of service so web
service SLAs can be met consistently.

Enabling Fast Integration for ISVs and SaaS Vendors

Dell Boomi also announced the immediate availability of Integration Packs for
ISVs and SaaS providers that remove integration as an obstacle during the
sales cycle. Integration Packs provide a flexible, efficient and centralized
mechanism to embed integrations into software products. SaaS providers can now
utilize a “change once, deploy everywhere” feature to efficiently manage
integrations for their customers from a central location and with a single
change. ISVs leverage integrations that are used repeatedly, eliminating
expensive and time-consuming individual client updates and improving the
overall customer experience.

Empowering System Integrators to Quickly Deliver Vertical Specific Integration
Services

Process libraries make it possible for system integrators to easily capture
business best practices and unique intellectual property in a process template
that can be reused across multiple clients. Because of the unique
“sub-tenancy” structure of AtomSphere’s environment, deployment of the
processes in a library can be accomplished in minutes, allowing GSIs to build
custom services on top of Dell Boomi with accelerated time-to-value.

About Dell Boomi

Dell Boomi AtomSphere® and Dell Boomi Master Data Management solutions enable
customers to connect any combination of cloud and on-premise applications
without software, appliances or coding. Organizations of all sizes, from
growing companies to very large enterprises, enjoy rapid time to value as a
result of drastically reduced implementation times and substantial cost
savings over traditional integration solutions. Visit www.boomi.com for more
information.

About Dell Information Management

Dell Software’s Information Management tool suite makes it possible for
businesses to simplify complex data environments and unlock the power of
information. Supported by one of the industry’s largest user communities,
Dell’s one vendor – one tool chain – all data approach enables organizations
to more easily manage, integrate and analyze data to inform business
decisions, increase innovation and drive new revenue streams.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit www.dell.com.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in
the marks and names of others.

* Based on 2013 internal Dell testing.

^1 Gartner, Forecast: Enterprise Software Markets, Worldwide, 2010-2017, 1Q13
Update, March 14, 2013

^2 Gartner, Forecast: Public Cloud Services, Worldwide, 2011-2017, 1Q13
Update, March 26, 2013

^3 Source: Gartner: Govern Your Services and Manage Your APIs With Application
Services Governance, 15 November 2012

Contact:

Dell Inc.
Media Contacts:
Scott Desiere, 949-754-8617
scott_desiere@dell.com
or
Eastwick
Erin McCabe, 408-470-4872
dell_boomi@eastwick.com
or
Analyst Relations Contact:
Gwen Palmer, 512-723-4436
gwen_palmer@dell.com
or
Investor Relations Contact:
Robert Williams, 512-728-7570
robert_williams@dell.com
or
David Mehok, 512-728-4225
david_mehok@dell.com