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HumanaVitality and Competitor Group announce Rock ‘n’ Roll Sponsorship

  HumanaVitality and Competitor Group announce Rock ‘n’ Roll Sponsorship

  *HumanaVitality named presenting sponsor of XSport Fitness Rock ‘n’ Roll
    Chicago Half Marathon
  *Health and wellness company to provide race discounts to members
    participating in half marathon and mini marathon

Business Wire

CHICAGO -- May 7, 2013

Competitor Group, an active lifestyle sports media and event entertainment
company, today announced HumanaVitality® as the presenting sponsor of the 2013
XSport® Fitness Rock ‘n’ Roll Chicago Half Marathon. The fifth annual event
will be held on Sunday, July 21, 2013. HumanaVitality, which has more than 2.6
million members nationally, provides members with resources to help them track
and improve their health—through education, individualized support and rewards
for healthy behaviors.

“At HumanaVitality, we are always thinking about the best ways to help our
members navigate the barriers that prevent them from achieving their health
goals,” said Jen Moeller, Chief of Marketing, HumanaVitality. “This
sponsorship allows us to give members access to some of the best and most fun
races in the country—at a discounted rate—to make getting and staying active
more fun and affordable.”

HumanaVitality rewards its members for making healthy choices and striving to
achieve wellness goals. HumanaVitality members receive Vitality Points™ for
activities, such as getting preventive health screenings, exercising, donating
blood, getting CPR-certified and quitting smoking. Members concurrently earn
Vitality Bucks®, which are redeemable for items such as gift cards,
electronics or fitness apparel.

Not only will HumanaVitality have a team of employees participating in the
race, but they will exhibit at the two-day Health & Fitness Expo at McCormick
Place on Friday, July 19 and Saturday, July 20. More than 100 exhibitors will
offer samples, showcase the latest in running gear, sports apparel, health and
nutritional information and much more.

For runners in the Chicagoland area, Rock ‘n’ Roll Chicago will be hosting a
race kickoff party on Thursday, May 9 at SA Elite. At the celebration, runners
can participate in a Fun Run and witness the unveiling of the 2013 participant
t-shirt and race medal. The kickoff party will also be offering free food,
beverages, music and raffle prizes.

Celebrating its fifth anniversary in Chicago, the scenic half-marathon route
tours the Windy City with the live, local bands performing at each mile along
the course. Starting and finishing at Grant Park, runners enjoy a downtown
course that passes many of the city’s famed landmarks and unique architecture.
After crossing the finish line, runners join family and friends to celebrate
their accomplishment at the finish line festival and headliner concert. For
more information, visit RunRocknRoll.com.

About the XSport Fitness Rock ‘n’ Roll Chicago Half Marathon presented by
HumanaVitality

The fifth annual XSport Fitness Rock ‘n’ Roll Chicago Half Marathon presented
by HumanaVitality takes place on Sunday, July 21, 2013. The race features a
variety of entertainment including live bands and cheerleaders interspersed
along each mile of the downtown course. Over the past four years, more than
$2.6 million has been raised for a variety of local and national charities. A
two-day Health & Fitness Expo at McCormick Place kicks off race weekend,
featuring more than 100 fitness retailers, exhibits and interactive clinics.
The musical party concludes with a post-race concert at the finish line
festival in Grant Park. For more information, please visit RunRocknRoll.com or
follow @RunRocknRoll on Twitter.

About HumanaVitality

HumanaVitality®, headquartered in Chicago, Ill., is a joint venture between
Humana Inc. and Discovery Holdings, Ltd. Humana partnered with Discovery
because of its 14 years of worldwide experience using behavioral, clinical and
actuarial science to motivate individuals to make healthier choices. By
integrating rewards with healthy behaviors, HumanaVitality provides the tools
and support necessary to help Humana members live healthier lives and furthers
Humana’s Dream to Help People Achieve Lifelong Well-Being^SM.

HumanaVitality has more than 2.6 million members who are enhancing their
health and wellness through a comprehensive integrated approach to lifestyle
improvement. For more information about HumanaVitality, please visit the
company’s website at www.humanavitality.com. You can also find us on Facebook:
http://facebook.com/humanavitality, Twitter: @HumanaVitality, Pinterest:
http://pinterest.com/humanavitality, Tumblr: http://humanavitality.tumblr.com,
and Google+: HumanaVitality.

About Humana

Humana Inc. (NYSE: HUM), headquartered in Louisville, Ky., is a leading
health-care company that offers a wide range of insurance products and health
and wellness services that incorporate an integrated approach to lifelong
well-being. By leveraging the strengths of its core businesses, Humana
believes it can better explore opportunities for existing and emerging
adjacencies in healthcare that can further enhance wellness opportunities for
the millions of people across the nation with whom the company has
relationships. More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site at www.humana.com.

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Contact:

Humana Corporate Communications
Jeff Blunt, 513-826-7094
jblunt@humana.com
or
Competitor Group
Dan Cruz, 858-768-6425
dcruz@competitorgroup.com