TripAdvisor Launches Powerful, Free Review Collection Service For Businesses
TripAdvisor's Review Express offers a fast, free and effective marketing
solution to drive valuable traveler feedback and reviews with customizable
Reviews written via Review Express will be attributed on TripAdvisor as
'collected in partnership' with the business
NEWTON, Mass., May 7, 2013
NEWTON, Mass., May 7, 2013 /PRNewswire/ -- TripAdvisor®, the world's largest
travel site*, today announced the expansion of its suite of review collection
services with Review Express, a powerful, free solution available exclusively
on TripAdvisor. The new service makes encouraging fresh reviews easier than
ever by giving registered businesses the option to send customizable, bulk
emails to their guests asking them to write a review about their customer
experience. Review Express has been developed with property owners in mind
and has been enhanced based on user feedback following extensive Beta testing.
According to the TripBarometer by TripAdvisor, 87 percent of travelers
globally say they use travel review sites to help them plan a trip and 95
percent say that other people's reviews on travel review sites influenced
their plans. Review Express was built to help accommodations, restaurants and
attractions build their reputation online and enhance their TripAdvisor
presence while giving prospective guests the traveler feedback they need to
plan the perfect trip.
Review Express enables owners to send free messages to past guests and
customers on behalf of theirproperty, which automatically include a link to
the property's "Write a Review"page on TripAdvisor.
Key features of Review Express include:
oCustomizable emails, including ability to add a logo, image and
oBulk upload of up to 1000 email addresses, allowing businesses to target
recentguests or customers with one easy send
oProcessing of send requests within 24 hours and automatic notification
ofsuccessful and unsuccessful sends
oAbility to send messages in the 21 languages that TripAdvisor supports
Reviews collected through the service will be published on TripAdvisor, and
are subject to the site's policies. Additionally, reviews posted as
aconsequence of Review Express emails will be attributed as such
onTripAdvisor – the review will include a short message to say that it
was'collected in partnership' with the hotel, restaurant or
attraction.TripAdvisor will not store email addresses submitted through the
A groundbreaking study from The Cornell Center for Hospitality Research***
demonstrates that there is a financial reward for having a great online
reputation--and how reviews can influence a hotel's ability to increase
prices, drive occupancy and maximize revenue.
"With Review Express, TripAdvisor aims to extend the relationship between
businesses and their guests to encourage them to write reviews. This is a
time-saver for owners, providing them with a powerful system to manage
multiple emails and requests at no cost to the business," said Severine
Philardeau, vice president of global partnerships, TripAdvisor. "Review
Express has been developed and enhanced based on extensive user testing and is
an invaluable service for hospitality business owners looking to build their
online reputation. When used in conjunction with our free display offerings
for owners, Review Express provides a great online marketing package for small
and independent hospitality business owners to capture the value of user
reviews for their property."
Sean Ames, General Manager at the Gem Hotel in New York City, said: "We're
utilizing TripAdvisor's Review Express and what we noticed immediately is that
the hit ratio is greater than any of the other mechanisms we had put in place
to garner feedback from our guests."
To use Review Express, business owners should visit
www.tripadvisor.com/reviewexpress or log in to the Management Centre, and
click on "Get more reviews" from either the quick links or the main management
centre menu to access the service.
An instructional video can also be found at the TripAdvisor for Business blog.
TripAdvisor is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina underdaodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.onetime.com,www.seatguru.com, www.sniqueaway.com, www.smartertravel.com,
www.tingo.com, www.travel-library.com, www.travelpod.com,
www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013
**Source: Google Analytics, worldwide data, March 2013
***Source: Cornell Hospitality Report, The Impact of Social Media on Lodging
Performance, by Chris Anderson, 2012.
©2013 TripAdvisor, Inc. All rights reserved.
Contact: Alison Croyle / 617-670-6737/ firstname.lastname@example.org
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