Vacations Boost Pleasure, Expedia Study Finds

                Vacations Boost Pleasure, Expedia Study Finds

Expedia Pleasure Index reveals that vacations boost overall happiness, improve
marriages and lift libido

PR Newswire

BELLEVUE, Wash., May 7, 2013

BELLEVUE, Wash., May 7, 2013 /PRNewswire/ -- Expedia.com®, the world's largest
online travel agency, today released the results of an online survey conducted
on their behalf by Harris Interactive, which was designed to examine the link
between vacations and happiness. The Expedia® Pleasure Index found that
consumers link their personal happiness to vacations. 86% of Americans pair
the two, and those who vacation three or more times per year are more likely
to do so than those who travel two or fewer times.

(Photo: http://photos.prnewswire.com/prnh/20130507/AQ08617-INFO)

(Logo: http://photos.prnewswire.com/prnh/20110121/SF33870LOGO-b)

While unsurprising that vacations bring happiness, what is surprising are the
institutions that vacations surpass. Americans report that vacations make them
happier than their marriages, their religions, weddings, birthdays and even
their cats. (The news is not all bad for cats: the study revealed that
consumers who have never taken a vacation are more likely to say that cats
make them happy than those who have gone on vacation within the past year.)

Expedia has formally launched its 2013 Summer Sale (details follow) to help
consumers find the happiness they crave.

"I love my husband, and I love my cat, but like most Americans, I love them
both more when I'm on the beach, with my husband of course, not the cat," said
Sarah Gavin, Expedia Travel Expert, Expedia.com. "Investing in a vacation is
one of the best ways to bring more pleasure into your life. The good news is
that Expedia has more programs than ever to save money on packages and last
minute deals through mobile and Expedia ASAP®, so you get all the pleasure
with none of the guilt. You can even give the gift of pleasure with our
Groupon Getaways with Expedia program or get a voucher for yourself – stocking
up on pleasure at a great discount is an investment in your marriage, your job
and your whole life."

The Expedia Pleasure Index was conducted online within the United States
between March 19-21, 2013, among 2,076 adults ages 18 and older by Harris
Interactive on behalf of Expedia. Full details on the 2013 Expedia Pleasure
Index can be found on Expedia's Media Room.

When consumers go on vacation, they report an increase in their libido.

Among vacationers who take any vacations in a typical year with their spouse
or partner, "pleasure" is taken literally: 88% report being at least somewhat
likely to be intimate. On the whole, nearly 40% of Americans who take any
vacations in a typical year and have a spouse/partner report being "somewhat
to much more likely" to be intimate while on vacation. Only 12% report being
"somewhat or much less likely."

Vacations correlate to a happy love life even when couples are not traveling.
Those who have taken a vacation within the past year, or even within the past
four years, are more likely to be satisfied with their love life than those
who have not gone on a vacation in five years or more.

Third time's the charm?

The Expedia Pleasure Index revealed that those who vacation three or more
times per year are more likely to be satisfied with their love life than those
who take vacation two or fewer times.

This may be obvious?

For couples looking to use vacations to spur their love life, time together on
vacation is critical. Those who traveled with their spouse – and only their
spouse – on their last vacation are "much more likely" to indicate that they
are satisfied with their love life than those who took their last vacation
alone, or traveled with family or friends only. Also, married individuals who
traveled with their spouse only on their past vacation are "much more likely"
to associate vacation with their overall happiness than those who spent the
past vacation alone.

Top destinations for pleasure[1]

While couples in search of pleasure tend to head to the same destinations as
most Americans, some destinations stand out as "top trend cities" this year.
In essence, they over index on couples. They include:

1.Atlantic City
2.Florida Keys
3.Oregon Coast
4.Cape Cod, MA
5.Sedona, AZ
6.Santa Barbara
7.Palm Springs
8.Barcelona (SPA)
9.Charleston, SC
10.Rome (IT)

The pleasure of a free vacation?

Expedia is encouraging travelers to take that much-needed vacation with
kickoff of its 2013 Summer Sale. The 2013 Summer Sale begins on May 7 and runs
through September 2. Participating customers can use a MasterCard card when
booking a package or a standalone hotel and have the chance to get the trip
for free. One winner will be selected each day over a period of three months.

More than four in five U.S. adults take at least one vacation in a given year.

Men take more pleasure in vacations than do women, according to the Expedia
Pleasure Index. Overall, the average number of vacations[2] per year is three
– men who vacation take four vacations per year on average, while women take
three. Men also take longer vacations; on average, men take two vacations per
year that are five nights or longer, while women only take one such break per
year. (Over six in ten U.S. adults – 63% – define a vacation as 4-7 days in
length; only 6% of consumers were willing to call a 1-2 day break a
"vacation.") A third (34%) of Americans who have ever taken a vacation visited
an urban/city destination during their most recent vacation, while 27% visited
the beach and 13% visited the countryside.

While the impact of vacation on overall happiness is clear, Americans' general
sense of their own happiness was more mixed. Less than half (45%) of employed
Americans report a general level of satisfaction with their job, and a similar
number of Americans (47%) report satisfaction with their love life.

Americans often find it difficult to leave their work behind when they head
off on vacation.

Those who check in with work once a day or more while on vacation are much
more likely to indicate a high stress level than those who check in fewer than
once per day, or not at all.

More than half of employed vacationers who take any vacations in a typical
year make a habit of checking in with the office. Roughly one third (32%) of
these vacationers check in at least once a day. 59% of men make a habit of
checking in with the office, versus 49% of women. However, a full 46% of
employed Americans who take any vacations in a typical year report that they
"never" check in with work while on vacation.

Those employed Americans who have taken a vacation within the past year are
more likely to be satisfied with their job than those who have not taken a
vacation in five years or more.

Survey Methodology

This survey was conducted online within the United States between March 19-21,
2013 among 2,076 adults ages 18 and older by Harris Interactive on behalf of
Expedia via its Quick Query omnibus product. This online survey is not based
on a probability sample and therefore no estimate of theoretical sampling
error can be calculated. For complete survey methodology, including weighting
variables, please contact Jodi Bragg on behalf of Expedia at
Expedia@hlgrp.com.

About Expedia.com

Expedia.com is the world's leading online travel site, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology
and the widest selection of vacation packages, flights, hotels, rental cars,
cruises and in-destination activities, attractions, and services. With the
Expedia Best Price Guarantee, Expedia.com customers can get the best rates
available online for all types of travel.

Expedia, Expedia.com and the Airplane logo are either registered trademarks or
trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or
product and company names mentioned herein may be the property of their
respective owners. © 2013 Expedia, Inc. All rights reserved. CST #
2029030-50

[1] Based on share of 2 adult-only SA Hotel bookings on E.com in 2012.

[2] Defined in the survey as athree day weekend or longer

SOURCE Expedia.com

Website: http://www.expedia.com
Contact: Sarah Gavin, Expedia.com, (425) 679-8917, sgavin@expedia.com; Jodi
Bragg, HL Group (for Expedia), (646) 460-8908, jbragg@hlgrp.com
 
Press spacebar to pause and continue. Press esc to stop.