Touch Worldwide Awarded "Best B2B Production" For The Starbucks 2012 Global
CHICAGO, May 7, 2013
CHICAGO, May 7, 2013 /PRNewswire/ -- Seattle-based Touch Worldwide kicked off
the 2013 Event Marketing Summit's EX Awards Gala — the world's largest
recognition program for event marketing professionals — by winning Best B2B
Event Production for their work producing the Starbucks 2012 Global Leadership
The conference Touch Worldwide produced brought more than 10,000 Starbucks
employees ("partners") from around the world to Houston, TX for five days in
October. The event led partners through intensive sessions focused on brand
immersion, planning, learning, networking, socializing, and community service.
Touch created over 400,000 square feet of custom exhibition space leveraging
an incredible range of digital and analog experiences all reinforcing
Starbucks core values, and an exploration of the entire coffee journey, from
soil to cup. Keynote sessions featured a range of prominent speakers and
Starbucks executives including CEO, Howard Schultz, and culminated with a
performance by 14-time Grammy Award Winner, Alicia Keys.
"Life and business must integrate seamlessly to create memorable,
transformative experiences," said Brad Mace, Managing Partner at Touch
Worldwide in Seattle. "The Starbucks Global Leadership Conference brought
partners together from all over the world to connect them to a singular,
clear, Starbucks message — galvanizing them around the Starbucks mission and
"Touch Worldwide helped us deliver a truly meaningful leadership experience
for our partners. This award, along with the tremendous feedback we've
received from our partners, acknowledges the great work we've done together,"
said Valerie O'Neil, SVP, Partner Resources at Starbucks.
The success of this program has helped partners worldwide discover new aspects
of what Starbucks leadership means in their communities–reinforced by the
rich and diverse experiences encountered at the 2012 Global Leadership
About Touch Worldwide
Touch Worldwide is a global strategy, design, creative, and business
consulting agency with offices in Seattle, Redmond, London, Helsinki, and
Beijing. The company employs 55 people and provides leading global brands with
strategy and creative services focused on producing events, exhibitions,
video, and other live experiences that transform audiences in meaningful ways.
Touch also offers a range of business consulting services and has been in
business since 2006. Reach Touch Worldwide at www.touchworldwide.com.
SOURCE Touch Worldwide
Contact: Mike Quinlan, 206-799-7815, or Brad Mace, 206-898-2975
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