Hitachi Unveils New Solutions and Services to Help Customers Accelerate Adoption of SAP HANA®

  Hitachi Unveils New Solutions and Services to Help Customers Accelerate
  Adoption of SAP HANA®

  Hitachi to Showcase Enterprise-Class Solutions and Services Optimized and
             Integrated with SAP HANA at SAPPHIRE® NOW Conference

2013 ASUG Annual Conference SAPPHIRE NOW 2013

Business Wire

SANTA CLARA, Calif. -- May 07, 2013

Hitachi, Ltd. (TSE: 6501, Hitachi), Hitachi Data Systems Corporation (HDS) and
Hitachi Consulting Corporation (HCC) today announced new enterprise-class
converged solutions and services to help customers accelerate adoption of and
achieve faster time to value with the SAP HANA® platform. Today’s announcement
builds on a strategic partnership formed between Hitachi and SAP more than two
decades ago.

In cooperation with SAP, Hitachi has helped redefine legacy supply chain
management, customer relationship management and enterprise resource planning
solutions based on traditional database deployments using Hitachi Unified
Compute Platform (UCP) Select for SAP HANA and Hitachi “Live in Five”
services. These comprehensive offerings – enterprise-class converged
infrastructure and consulting services to rapidly deploy and run SAP HANA –
allow customers to take advantage of in-memory transactional and analytic
systems, and support future applications built for the SAP HANA platform.

“Hitachi, through its services and Hitachi UCP solutions for SAP HANA, is
helping to make widespread adoption possible for enterprises that need the
value of ultra-high-speed in-memory analytics and data protection,” said Ravi
Chalaka, vice president, Solutions Marketing, Hitachi Data Systems. “Starting
with Hitachi ‘Live in Five,’ enterprises can, in as little as five weeks,
rapidly complete a pilot implementation of SAP HANA. In addition, we
anticipate enterprises can further ensure an increase in protection for
in-memory data in environments such as those running SAP NetWeaver Business
Warehouse on SAP HANA with Hitachi TrueCopy and Symantec NetBackup.”

As enterprises look to accelerate adoption of in-memory platforms such as SAP
HANA for business analytics, SAP Business Suite and data warehousing,
migrations onto these platforms must have demonstrable business value and
support 24/7 mission-critical operations.

“We anticipate organizations implementing SAP HANA to benefit from significant
return on investment in terms of productivity and analysis,” said Kevin Chew,
global vice president, Ecosystem Innovation and Business Development, SAP AG.
“The ‘Live in Five’ services from Hitachi Consulting are expected to provide
customers added validation of the benefits their organizations can gain by
migrating to SAP HANA. Using these new services, we project that customers can
further accelerate their journey with SAP HANA, helping to transform their
business by streamlining transactions and providing real-time insights.”

“Evaluator Group sees burgeoning use of in-memory analytics solutions for
real-time decision making,” said John Webster, senior partner, Evaluator
Group. “The Hitachi approach combines a scalable, in-memory database platform
with the system reliability and resilience capabilities required for
enterprise production data center environments.”

About Hitachi Solutions Integrated With SAP HANA:

  *Hitachi Unified Compute Platform (UCP) Select for SAP HANA

       *For scale-out applications, this robust and highly resilient,
         converged turnkey solution enables customers to dramatically
         accelerate analytics with SAP HANA on a high-performing and scalable
         platform that can scale to 16 nodes with 8TB of memory. For customers
         seeking a third-party solution to back up their SAP HANA databases
         onto supported tape libraries, Hitachi supports Symantec NetBackup
         Platform for SAP HANA, providing customers with an option to protect
         the persistent data layer as part of an overall strategy for platform
         deployments of SAP HANA into production environments.
       *Hitachi UCP Select for SAP HANA is also offered as an enhanced
         scale-up version that enables customers to run SAP Business Suite
         software powered by SAP HANA on a high-performing platform that
         supports 2TB of memory. In addition, this is the perfect platform for
         test and development environments, and for organizations that want a
         smaller platform solution to determine if SAP HANA is the right
         choice for their business.

  *Hitachi storage adapter for SAP NetWeaver Landscape Virtualization

       *This planned offering is expected to integrate core functions of
         Hitachi Virtual Storage Platform (VSP) with SAP NetWeaver® Landscape
         Virtualization Management software. By supporting operations for copy
         and clone functions, the adapter is intended to help improve
         manageability. Hitachi and SAP customers will be able to streamline
         management of SAP applications with Hitachi infrastructure to meet
         their business needs with increased IT agility.

  *Hitachi “Live in Five” (LI5)

  *Hitachi “Live in Five” is a rapid proof-of-concept approach to demonstrate
    high-value scenarios and stand-up, production-ready solutions for SAP
    HANA. For a fixed scope and fixed fee, Hitachi will develop business use
    cases including metrics for success and associated ROI. With an average
    deployment timeline of weeks, not months, IT professionals are able to
    mitigate risk by leveraging the following benefits of the LI5 program:

       *Tight scope, rapid project methodology (average is five weeks)
       *A Hitachi-hosted instance or a loaner Hitachi appliance for SAP HANA
       *Validation of results and assistance for the customer to develop a
         plan to move the solution into a production environment

  *Most recently, Hitachi Consulting completed an LI5 proof-of-concept
    project for SAP HANA focused on high-value use cases for a leading
    consumer products company. The result was a solution that enabled business
    analysts to analyze data, create new insights and provide recommendations
    to their field sales team to positively impact key business metrics.

Hitachi Data Systems solutions including Hitachi UCP Select for SAP HANA, and
services from Hitachi Consulting, will be showcased in booth 754 at the
SAPPHIRE® NOW conference and the ASUG Annual Conference, being held May 14-16
at the Orange County Convention Center in Orlando, Fla.

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About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal
2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen
($117.8 billion). Hitachi will focus more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, environmental, industrial and transportation systems, and social and
urban systems, as well as the sophisticated materials and key devices that
support them. For more information on Hitachi, please visit the company's
website at

About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions
that help companies improve IT costs and agility, and innovate with
information to make a difference in the world. Our customers gain compelling
return on investment (ROI), unmatched return on assets (ROA), and demonstrable
business impact. With approximately 5,900 employees worldwide, Hitachi Data
Systems does business in more than 100 countries and regions. Our products,
services and solutions are trusted by the world's leading enterprises,
including more than 70% of the Fortune 100 and more than 80% of the Fortune
Global 100. Visit us at

About Hitachi Consulting

As Hitachi, Ltd.'s global consulting company, with operations throughout North
America, Europe, the Middle East and Asia, Hitachi Consulting is a recognized
leader in delivering proven business and IT strategies and solutions to Global
2000 companies across many industries. With a balanced view of strategy,
people, process and technology, we work with companies to understand their
unique business needs, and to develop and implement practical business
strategies and technology solutions. From business strategy development
through application deployment, our consultants are committed to helping
clients quickly realize measurable business value and achieve sustainable ROI.

Its client base includes 35 percent of the Fortune 100 and 25 percent of the
Global 100, along with many mid-market leaders. With offices throughout North
America, Europe, the Middle East and Asia, Hitachi Consulting employs
approximately 5,000 professionals across 12 countries with delivery centers in
India (Bangalore, Pune and Hyderabad), China (Guangzhou) and the United States
(Fargo, North Dakota) to offer global delivery scale. For more information,

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a
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is a trademark or registered trademark of Hitachi Data Systems Corporation.

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Hitachi Data Systems
Stefani Finch, 408-499-7349
Lois Paul & Partners
Brandi Ellerbee, 512-638-5327
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