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Critical Media Expands In U.K. With Licensing of Sky News Channel Content



  Critical Media Expands In U.K. With Licensing of Sky News Channel Content

24-hour news channel now part of Critical Mention direct and partner platforms

Business Wire

NEW YORK -- May 7, 2013

Critical Media, whose Critical Mention real-time broadcast intelligence
platform is used by more than 1,500 clients including nine of the world's top
10 brands, today announced the addition of Sky News to its rapidly expanding
UK broadcast content selection.

The licensing agreement with British Sky Broadcasting provides real-time
content from Sky News globally to subscribers of Critical Mention and to
third-party media monitoring platforms that leverage the Critical Mention API.

"As the UK’s first dedicated 24-hour news channel, Sky News has built a
reputation for being the first to break major news as well as offering insight
and analysis on the latest stories,” said Sean Morgan, founder and CEO of
Critical Media, which operates Critical Mention. “These are important
attributes to subscribers of Critical Mention, who include marketing
communications and public relations professionals in corporations, government
agencies, not-for-profits and their supporting PR/IR and public affairs
firms.”

The comprehensive agreement takes effect immediately and covers all
programming on the 24-hour Sky News channel, which is headquartered in London
and includes seven UK bureaus and 11 international bureaus. More than 600
staff work for Sky News around the world.

The Critical Mention real-time TV and radio search platform already ingests
content from more than 1,300 media sources around the world, including from
all 210 U.S. television markets, Canada and the Middle East. The addition of
Sky News positions the platform as the world's most powerful and comprehensive
capture network in the United States, Canada and the U.K., digitizing and
indexing in real-time more than 44 hours of TV and radio content from around
the world every 60 seconds.

By delivering real time alerts from Sky News to the desktop of business
intelligence professionals, Critical Mention clients can now react and make
business decisions in real-time with more information at their fingertips. Sky
News content will initially be offered immediately to Critical Mention's
existing client base, and through partnering media monitoring platforms in the
U.K.

About Critical Media:

Critical Media offers three software-as-a-service products that enable the
monitoring, identification, creation, distribution and monetization of
broadcast assets via the web in real-time. These products, Critical Mention™,
Syndicaster™ and ClipSyndicate™ together make up the world’s largest video
ecosystem. Nine of Interbrand's Top Ten Brands rely on Critical Mention™ for
instant delivery of news coverage to mobile, tablet and web devices in
real-time. Critical Mention's cloud-based software is used by marketing,
advertising and public relations professionals inside corporations, PR and
digital agencies, not-for-profit organizations and government. Syndicaster™,
winner of the Digiday Award for Top Publishing Technology Innovation, is used
by news-producing television affiliates and newspapers for real-time HD
capture and creation of video clips, makes content fully keyword-searchable
within moments of airtime without disturbing existing workflows.
ClipSyndicate™ is the leading video syndication platform that enables
broadcasters and other video content producers to realize new revenue streams
and extend their brand beyond their traditional market to the Internet.

Contact:

Critical Mention
Dave Armon, +1.646.658.3048
darmon@criticalmention.com
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