OBJE: Mobile Ads Boost Revenue Growth

  OBJE: Mobile Ads Boost Revenue Growth

Business Wire

SARASOTA, Fla. -- May 7, 2013

As OBJ Enterprises (OTCBB: OBJE) begins work on a new platform to help indie
developers build and release fun and profitable gaming apps, mobile
advertising is proving to be a crucial money maker for online communications

High-quality, relevant mobile ads allow Facebook and many other app developers
to deliver their content to users at no charge. OBJE is hard at work creating
new tools to allow game developers to inject the same business model into
their gaming apps. Last month, the company announced plans to develop an
innovative new crowdsourcing platform to help independent game makers build,
publish and market the next wave of fun and exciting mobile apps for a growing
market of more than 500 million gamers worldwide.

Facebook has called mobile applications the key to its future success—with
embedded advertising leading the way. Mobile ad sales accounted for 30 percent
of Facebook’s total ad revenue in the first quarter of this year, up from
essentially nothing only a year ago.

“This platform should provide comprehensive services to developers, like
mobile ads, distribution, marketing and other essentials an app needs to be
profitable,” said OBJE CEO Paul Watson. “That way, developers can concentrate
simply on creating the best, most engaging apps possible.”

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to
develop innovative gaming products for the Apple (NASDAQ: AAPL) App Store and
Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile
(NASDAQ: GLUU) and The Limited (NASDAQ: NCTY).

Follow OBJ Enterprise and Novalon Games developments atwww.novalongames.com.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of social gaming applications. OBJE's cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal. Obscene Interactive is focused on delivering the best in social gaming
solutions to the mass market. For investment information and performance data,
please visitwww.obsceneinteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the Company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the Company assumes no responsibility to update the information included
herein for events occurring after the date hereof.


OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
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