ALL ABOARD!!!: Royal Caribbean International® Sets Sail Down the Streets of
New York City This November in the 87th Annual Macy’s Thanksgiving Day
NEW YORK -- May 07, 2013
A magical voyage will begin this Thanksgiving as Royal Caribbean
International^®, the award-winning global cruise line, returns to the lineup
of the 87^th annual Macy’s Thanksgiving Day Parade. On Thursday, Nov. 28, the
brand new Royal Caribbean float will set sail for a fun-filled family journey
that will help ring in the start of the holiday season for millions.
“Royal Caribbean cruise vacations are known as the ultimate in family
entertainment at sea, so it’s fitting that they will join us this Thanksgiving
as we kick off the holidays for millions of families nationwide,” said Amy
Kule, executive producer of Macy’s Thanksgiving Day Parade. “Designed by the
artists of Macy’s Parade Studio, the new Royal Caribbean float promises to
astonish audiences as it makes its maiden voyage down the streets of Manhattan
“As the leading global cruise line offering families incredible vacations only
found with Royal Caribbean, we are thrilled to be partnering with the Macy’s
Thanksgiving Day Parade and to participate in an iconic event that brings
friends and family together,” said Lisa Bauer, executive vice president,
Global Sales and Marketing, Royal Caribbean International. “We hope that our
float will WOW Parade spectators and those watching at home just like our
ships WOW guests all over the world.”
Celebrating the fall 2014 debut of the revolutionary Quantum of the Seas, a
quantum leap forward in cruise ship design, the float will reflect the
adventure and excitement of cruising on a Royal Caribbean ship. While the
design is a closely-guarded secret, the float will no doubt live up to both
brands’ world-class family entertainment legacy.
To help kick off the partnership, Royal Caribbean is offering guests the
chance to book an ocean view or balcony stateroom for the fare of an interior
or ocean view stateroom, respectively, on select Bahamas, Bermuda and
Caribbean itineraries. Staterooms must be booked from May 1 through June 5,
2013*. Whether celebrating Mother’s Day, Memorial Day or Father’s Day, now is
the perfect time to celebrate onboard a Royal Caribbean cruise ship.
The 87^th annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on
Thursday, Nov. 28, 2013 from 9 a.m. – Noon in all time zones.
About the Macy’s Thanksgiving Day Parade (NYSE:M):
With more than 50 million viewers across the country and more than 3.5 million
spectators that line up along the streets of New York City each year, the
Macy’s Thanksgiving Day Parade is a national icon that has grown into a
world-famous holiday event. For more than 85 years, the Macy’s Thanksgiving
Day Parade has marked the official start of the holiday season. Growing in
size and scale, the Parade proudly marches down a more than 2-mile route in
New York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance groups
spreading holiday cheer. The Parade also features America’s best marching
bands, fabulous floats and Macy’s signature giant helium character balloons.
For more information on the Macy’s Parade please visit www.macys.com/parade or
call the Parade hotline at (212) 494-4495.
About Royal Caribbean International:
Royal Caribbean International is an award-winning global cruise brand with a
40-year legacy of innovation and introducing industry firsts never-before-seen
at sea. The cruise line features an expansive and unmatched array of features
and amenities only found on Royal Caribbean including, jaw-dropping,
Broadway-style entertainment and industry-acclaimed programming that appeals
to families and adventurous vacationers alike. Owned by Royal Caribbean
Cruises Ltd. (NYSE/OSE: RCL), the cruise line sails 21 of the world’s most
innovative cruise ships to the most popular destinations in the Caribbean,
Europe, Alaska, South America, the Far East, and Australia and New Zealand.
World renowned for its friendly and engaging Gold Anchor Service, delivered by
every staff and crew member, Royal Caribbean has been voted “Best Cruise Line
Overall” for 10 consecutive years in the Travel Weekly Reader’s Choice Awards.
Media can stay up-to-date by following @RoyalCaribPR on Twitter, and visiting
RoyalCaribbeanInternationalPR.tumblr.com and RoyalCaribbeanPressCenter.com.
Travel professionals should go to Cruisingpower.com; or call (800) 327-2056;
and follow Facebook.com/VickiLovesTravelAgents. For additional information or
to make reservations, vacationers should call their travel agent; visit
RoyalCaribbean.com; or call (800) ROYAL-CARIBBEAN. Follow us on Facebook at
Facebook.com/RoyalCaribbean or on Twitter @RoyalCaribbean.
* The offer applies to new U.S. and Canadian individual bookings made on May 1
through June 5, 2013 aboard select Royal Caribbean International ships
departing from Sept. 1 through Dec. 15, 2013 on 3- to 10-night sailings in the
Bahamas, Bermuda or Caribbean subject to availability. For more information,
please visit http://www.royalcaribbean.com/freeupgrades
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Royal Caribbean International:
Lyan Sierra-Caro, 305-539-4091
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