Red Robin Encourages Fans to Give or Get Burger Love this Hamburger Month with
"Who's Your Burger Daddy?"
America's Gourmet Burger Expert Brings Hungry Fans Together for a Shot at
GREENWOOD VILLAGE, Colo., May 7, 2013
GREENWOOD VILLAGE, Colo., May 7, 2013 /PRNewswire/ --Looking for a little
burger love this spring? With National Hamburger Month in full swing, Red
Robin will make burger dreams come true with "Who's Your Burger Daddy?" a new
social campaign encouraging fans to find their match made in burger heaven!
Now through June 2, burger lovers craving Red Robin can ask friends and family
on Facebook or Twitter to be their "Burger Daddy," or offer to be a benevolent
"Burger Daddy" to someone else by buying a Red Robin® gift card or treating
him or her to a Red Robin burger. Fans can visit, "Who's Your Burger Daddy?"
to participate in one of two ways:
oFind a "Burger Daddy" – Ask a friend or family member to be a "Burger
Daddy" and post the request to Facebook or Twitter, choosing from a
selection of tongue-in-cheek burger-grams with reasons why including,
"Because diamonds are expensive and mean nothing at lunch" or "It's the
least you can do for hitting on my sister."
oBe a "Burger Daddy" – Choose to be someone's "Burger Daddy" with another
set of reasons, like "Because it's my best shot at impressing you for
under $20" and follow through by purchasing a Red Robin gift card or
taking him or her to Red Robin.
"We want to celebrate passion for our craveable burgers, and this campaign is
a fun and playful way for fans to share their love for Red Robin," said Denny
Marie Post, Red Robin's senior vice president and chief menu & marketing
officer. "We are giving our guests a tasty chance to connect with their
friends and family over Red Robin, whether they offer to be a 'Burger Daddy'
or ask someone else to be theirs."
As part of Red Robin's new "A Million Reasons" national ad campaign and TV
spot, "Burger Daddy" connects passionate fans with an appetite for fun.
Offering one more YUMMM-y reason to spread the burger love, Red Robin will
reward fans who participate with a sweepstakes entry for a chance to win Red
Robin burgers for a year*, and Red Robin Royalty members will get an
additional perk with a double entry into the sweepstakes. There will be four
lucky winners, with one winner being announced each week.
Looking to become a "Burger Daddy" or be a burger beneficiary? Get started by
visiting www.yourburgerdaddy.com. For more information on Red Robin or to find
the restaurant location nearest you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) Red Robin Gourmet
Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in
1969 that operates through its wholly-owned subsidiary, Red Robin
International, Inc., is the gourmet burger expert, famous for serving more
than two dozen craveable, high-quality burgers with Bottomless Steak Fries^®
in a fun environment. Red Robin's award-winning burgers have earned the title
of Best Burger in the full service category in the Zagat Fast Food Survey four
years in a row. In addition to its many burger offerings, Red Robin serves a
wide variety of salads, soups, appetizers, entrees, desserts and signature Mad
Mixology^® Beverages. There currently are 475 Red Robin locations across the
United States and Canada, including 337 company-owned Red Robin^® restaurants
and five Red Robin's Burger Works^® locations, and 133 Red Robin^®
restaurantsoperating under franchise agreements. Red Robin... YUMMM^®!
Connect with Red Robin on Facebook and Twitter.
* Red Robin burgers for a year will include twelve (12) $30 gift cards,
totaling $360 for each weekly winner.
SOURCE Red Robin International, Inc.
Contact: Jamie Winter, Red Robin International, Inc., 303-846-6108,
firstname.lastname@example.org; or Katelyn Kwiatkowski, Coyne PR, 973-588-2182,
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