Trend Micro Releases Survey on Mom's and Technology in Time for Mother's Day

 Trend Micro Releases Survey on Mom's and Technology in Time for Mother's Day

Is Your Mom's Technology Style Like June Cleaver? 57 Percent of Respondents
Think So

PR Newswire

CUPERTINO, Calif., May 7, 2013

CUPERTINO, Calif., May 7, 2013 /PRNewswire/ --

WHAT:      Trend Micro releases survey results for Mother's Day to highlight
           moms and their use (or misuse) of technology and devices.
           Since 33 percent of respondents say teaching their moms to use
WHY:       devices is like watching the movie "Clueless," the survey dives
           into perceptions of moms' technology and device knowledge.
Top Findings from the Survey:
  o51 percent of respondents claim they need to put parental controls on
    gadgets and devices for their moms! 80 percent of these respondents
    believe that their moms don't know how to use devices and gadgets
    properly. We have such little faith in our moms' technological
    capabilities!
  o54 percent of respondents are most worried that their mom may fall victim
    to viruses; spam and illegal downloads came in second at 32 percent.
  o33 percent of respondents describe teaching their mom to use their new
    device like "Clueless" and 29 percent think it resembles "Mission:
    Impossible." – Seems like a hopeless task to get most moms updated on the
    latest and greatest in technology!
  o15 percent of respondents said they are contacted by their mom at least
    once a week to provide IT advice, while 8 percent said they were contacted
    once a day. – Who needs to spend money on Geek Squad, these moms certainly
    don't!
  o24 percent of respondents would best describe their mom's technology
    knowledge to a 6th grade reading level, and 19 percent compared it to a
    Kindergartner's level.
  o57 percent of respondents describes their mom's celebrity style to that of
    June Cleaver's while 15 percent felt it was like Marissa Mayer. – Guess
    the classics are coming back in style!
           1,037 respondents completed the online poll, and the sample is
WHO:       representative of the US Census on age, gender and region. The
           survey, conducted by Cint USA, was sponsored by Trend Micro on
           April 23-25, 2013.
           For some great tips and activities to help families improve and
LINKS:     safeguard their digital lifestyles, please visit
           http://www.trendmicrofamilysecurity.com/.
           The full details from the survey can be found here:
           http://newsroom.trendmicro.com/index.php?s=65

About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security
leader, creates a world safe for exchanging digital information with its
Internet content security and threat management solutions for businesses and
consumers. A pioneer in server security with over 20 years' experience, we
deliver top-ranked client, server and cloud-based security that fits our
customers' and partners' needs, stops new threats faster, and protects data in
physical, virtualized and cloud environments. Powered by the industry-leading
Trend Micro™ Smart Protection Network™ global threat intelligence data mining
framework, our products and services stop threats where they emerge – from the
Internet. They are supported by 1,000+ threat intelligence experts around the
globe.

SOURCE Trend Micro

Website: http://www.trendmicro.com
Website: http://www.trendmicrofamilysecurity.com
Contact: Christina Sarracino, +1-415-298-0165,
Christina_Sarracino@trendmicro.com