'CSR Zone' Created at M's Square in Shinagawa Head Office Building
Aimed at Fostering Understanding of How CSR Activities are Linked to Group
Tokyo, May 7, 2013 - (JCN Newswire) - Mitsubishi Heavy Industries, Ltd. (MHI)
has established a new zone within M's Square, its showroom located on the
second floor of the Shinagawa Head Office Building in Tokyo, to showcase news,
topics and other items of interest relating to the company's corporate
social responsibility (CSR) activities. Through synergistic merits from the
surrounding displays of technologies and products, the company aims to foster a
deeper understanding of how CSR activities are linked to business operations
using explanations of specific company products that are actually contributing
to resolving social issues.
The new CSR Zone contains a 40-inch liquid-crystal monitor and multiple
graphic panels. The monitor presentation introduces visitors to the MHI
Group's fundamental stance toward CSR. The graphic panels describe typical
business operations linked to the three aims cited in the "MHI Group CSR
Action Guidelines": to form "close ties with the Earth,"
"close ties with society" and "a bridge to the next
The presentation on the monitor first explains "The Three
Principles," the basic management philosophy succeeded through
Mitsubishi's more than 130-year history; MHI's "Creed" and
other aspects, demonstrating how that philosophy has evolved into the MHI Group
CSR Action Guidelines. Next, visitors are introduced to the company's
products and technologies relating to energy and the environment and to
MHI's support of disaster recovery efforts. Finally, an introduction is
given of the science and other classes conducted by MHI staff at schools around
the country in a quest to induce many children to recognize the wonder and
excitement of science and manufacturing.
The graphic panels focus on how MHI is pursuing "close ties with the
Earth" as delineated in the special feature in the company's
"CSR Report 2012," specifically presenting MHI's energy and
environment solutions being applied in high-efficiency power generation
projects in China and India. In conjunction with "close ties with
society," the panels focus on a project to construct a large-scale
fertilizer project that will contribute to food self-sufficiency in Indonesia.
Finally, as a presentation of MHI's commitment to forming a "bridge
to the next generation," the panels describe MHI's involvement in
smart community demonstration projects in Japan and Spain.
M's Square uses actual products, models, video presentations, etc. to
provide visitors of all ages easy-to-understand introductions to the MHI
Group's technologies and products spanning a broad range of business
areas, including energy, the environment, aerospace and much more. With
creation of the new CSR Zone, visitors will now acquire an even clearer
understanding of how the Group's technologies and products are leading to
solutions of social issues. Going forward, the display content will be
periodically reviewed and revised to promote ever-wider comprehension of
MHI's CSR activities and aims.
About Mitsubishi Heavy Industries
Mitsubishi Heavy Industries, Ltd. (MHI), headquartered in Tokyo, Japan, is one
of the world's leading heavy machinery manufacturers, with consolidated
sales of 2,820.9 billion yen in fiscal 2011, the year ended March 31, 2012.
MHI's diverse lineup of products and services encompasses shipbuilding,
power plants, chemical plants, environmental equipment, steel structures,
industrial and general machinery, aircraft, space rocketry and air-conditioning
systems. For more information, please visit the MHI website at www.mhi.co.jp.
Mitsubishi Heavy Industries
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