Avnet Electronics Marketing Americas to Distribute Identive Group’s RFID and Near Field Communications Products

  Avnet Electronics Marketing Americas to Distribute Identive Group’s RFID and
  Near Field Communications Products

Business Wire

PHOENIX -- May 07, 2013

Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE:
AVT), has signed a distribution agreement with Identive Group, Inc. (NASDAQ:
INVE; Frankfurt: INV), a leading provider of RFID and Near Field
Communications (NFC) solutions. The agreement provides Avnet's customers with
access to Identive’s broad range of RFID and NFC readers and embedded modules,
in addition to an extensive array of RFID/NFC passive transponders and tags.
Identive’s RFID and NFC products enable a wide range of contactless
applications including access, payment, ticketing and asset tracking.

Click to Tweet: Avnet Inks Deal with #Identive Group http://bit.ly/13MKBnp

“Avnet offers a large, experienced sales team focused on Near Field
Communications and RFID,” said Louis Modell, vice president of sales and
general manager of the Americas for Identive’s ID Products division. “This
agreement allows us to leverage Avnet’s sales and technical support resources
as an extension of our own and serve a wider customer base. It also provides
Avnet Electronics Marketing Americas’ customers with easy access to Identive’s
industry-leading NFC and RFID technology solutions to develop and deploy the
contactless applications that most matter to their business.”

Adoption of mobile phone-based point-of-sale, ticketing, security and loyalty
systems based on Near Field Communications technology is accelerating while
contactless technology is proliferating in new applications from closed loop
embedded RFID based systems for video gaming platforms, to medical device
tracking, to anti-counterfeiting, to field maintenance management and reverse
logistics. Avnet and Identive are in a position to provide complete ecosystem
solutions adapted to all applicable RFID standards to both industrial and
consumer customers.

"Market research firm Deloitte projects that 300 million NFC-enabled
cellphones, tablets and e-readers will be sold in 2013, and Identive is a
pioneer in the advancement of complementary infrastructure-based solutions,”
said Alex Iuorio, senior vice president, supplier development, Avnet
Electronics Marketing Americas. “In addition, many of Identive's readers and
modules are based on NXP Semiconductors’ popular NFC reader and Cortex
processor family. Having Identive on our line card enables us to offer
customers more integrated module options, along with a vertically integrated
transponder offering -- all of which is exactly the kind of technological
synergy that Avnet can help bring to a customer’s development effort.”

Identive’s Offerings from Avnet

Identive’s NFC solutions development kit and Multi-ISO based platform provide
highly integrated plug-and-play system solutions for all 13.56 MHz RFID
applications: NFC, ISO14443A, ISO14443B and ISO15693. Identive’s popular range
of mobile and desktop smart card readers as well as NFC readers are available.
NFC/MIFARE plug & play, mobile and core module boards support NFC Tag Types 1,
2, 3 and 4 and offer fast, reliable and flexible connectivity for multiple use
cases. HF and UHF RFID and NFC passive transponders and tags are available in
a variety of form factors and with a wide range of contactless ICs from
leading manufacturers to suit every customer’s project needs. Identive’s
transponder and tag offering includes a large selection of smart tags and
labels, patented tag on metal (tom®) RFID labels for use on metal surfaces
such as phones or equipment, and transponders and tags for NFC and mobility

To view the entire Identive product line available from Avnet, visit
www.AvnetExpress.com. More information about Identive is available at

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion.
For more information, visit www.avnet.com.


Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Public Relations
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