CITI Introduces Acclaimed App for iPad To Global Marketplace

  CITI Introduces Acclaimed App for iPad To Global Marketplace

Built in the U.S., Citibank® for iPad is Now Available in Russia and Hong Kong
and Coming Soon to Other Key Markets throughout Asia, Latin America and Europe

Business Wire

NEW YORK -- May 07, 2013

Citi today announced a global rollout of its acclaimed Citibank® for iPad app.
Designed and launched in the U.S. in 2011, Citibank for iPad was released
recently in Russia and Hong Kong. Throughout 2013, Citi plans to launch the
app in other key markets in Asia-Pacific, Latin America and Europe. Once live
in a particular market, the app enables Citi customers with bank or credit
card accounts there to access their account information and perform
transactions on their iPad devices. The global rollout of Citibank for iPad is
the latest example of Citi’s efforts to use its global footprint to bring the
latest in digital banking to customers in cities throughout the world.

“The rollout of Citibank for iPad marks the most recent example where Citi has
helped to simplify the lives of its customers by bringing them top-tier
digital banking wherever they are in the world,” said Marc Luet, Citi Chief
Executive Officer of Consumer Banking in Europe the Middle East and Africa.
“Citibank for iPad has been heralded in the US as the leading bank tablet app
because of its state-of-the-art design and features. We are pleased to bring
its advanced capabilities to the ever growing number of mobile users.”

With the launch of Citibank for iPad, Citi became the first major U.S. bank to
depart from traditional ledger-style banking and offer graphs and visual
representations of consumer banking accounts and transactions. The app has
been continuously recognized as the industry leader by research consultancies
and industry observers:

  *In January 2012, Forrester Research Inc. issued a report entitled, Case
    Study: Citibank’s Tablet App Transforms the Digital Banking Experience.
    According to the report’s authors, “eBusiness professionals at retail
    banks – and other financial institutions – should pay close attention to
    what Citibank has done, particularly its willingness to experiment and try
    out new ideas in a brand-new channel.”
  *In April 2012, Javelin Strategy & Research's Tablet and Banking Report
    identified Citi as a tablet banking market leader, pointing to its
    progressive apps for tablets.
  *In September 2012, Citibank won a prestigious Meffy Award in the
    Innovation for App category for the Citibank for iPad app.
  *In October 2012, Citibank for iPad won Gold in the “Best Use of Digital in
    the Financial Services Sector” category at the Digital Impact Awards.
  *In March 2013, Mapa Research’s Tablet Banking Series Report stated,
    “Citibank’s tablet apps were consistently identified as some of the most
    innovative based on the bank's investment into a consistently applied
    tablet strategy that is constant, communicable and clearly visible through
    all of its banking tablet apps.”

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts
and does business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction services,
and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi |
YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook:
www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

© 2013 Citigroup Inc. Citibank, N.A., Member FDIC. Citi, Citi with Arc Design
and Citibank are registered service marks of Citigroup Inc.

iPad is a trademark of Apple Inc., registered in the U.S. and other countries.

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Contact:

Citi
Andrew Brent, 212-559-1299
andrew.brent@citi.com
 
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