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VMED: Virgin Media Inc.: Director/PDMR Shareholding

  VMED: Virgin Media Inc.: Director/PDMR Shareholding

UK Regulatory Announcement

LONDON

LONDON, May 7, 2013 -- Virgin Media Inc. (NASDAQ:VMED) (LSE:VMED) today
announced that Mr. Neil Berkett has filed a Statement of Beneficial Ownership
on Form 4 with the U.S. Securities and Exchange Commission (SEC).

This statement may be viewed on the Virgin Media website at
http://www.virginmedia.com/investors and on the SEC website at
http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001270400&type=&dateb=&owner=include&count=40

For further information contact:

Virgin Media Investor Relations

Richard Williams: +44 (0)1256 753037 / richard.williams@virginmedia.co.uk
Vani Bassi: +44 (0)1256 752347 /  vani.bassi@virginmedia.co.uk

Media contacts

At Virgin Media, Gareth Mead: +44 (0) 20 7299 5703 /
gareth.mead@virginmedia.co.uk
At Tavistock Communications, Matt Ridsdale: +44 (0) 20 7920 3150 /
mridsdale@tavistock.co.uk

Contact:

Virgin Media Inc.