Procter & Gamble Debuts Maria Shriver’s Tribute to Her Mother, Special Olympics Founder Eunice Kennedy Shriver, in “The Gift

  Procter & Gamble Debuts Maria Shriver’s Tribute to Her Mother, Special
  Olympics Founder Eunice Kennedy Shriver, in “The Gift My Mother Gave Me”
  Digital Video

   P&G encourages families across the U.S. to watch and share the video to
                           support Special Olympics

Business Wire

CINCINNATI -- May 7, 2013

Procter & Gamble (NYSE: PG), proud partner of Special Olympics for
thirty-three years, and the Proud Sponsor of Moms, premiered today “The Gift
My Mother Gave Me,” a digital video featuring Maria Shriver honoring her
mother, the late Eunice Kennedy Shriver, who founded Special Olympics in 1968.
In addition to being a moving tribute to Maria’s remarkable mother, the video
will also help raise funds for Special Olympics. For every share of the video
from P&G’s Thank you, Mom Facebook page ( during
the month of May, P&G will donate $1 to support Special Olympics programs and
services, up to $50,000.

“It was a honor to celebrate my mother's life through this video and share the
unique gifts she gave me, while, at the same time, giving people an
opportunity to support Special Olympics, the world-changing organization she
mothered alongside her five children,” said Shriver.“The gift my mother gave
me was the gift of possibility. From an early age, she instilled in me a
belief that I could do anything I wanted to do. She was my greatest champion.
It wasn’t a matter of, ‘Can I?’ or ‘Should I?’ Itwas just, ‘You can, you
must, you will!’”

Maria Shriver, mother of four, award-winning journalist and producer, and
six-time New York Times best-sellingauthor, has been a lifelong advocate for
people with intellectual disabilities, serving as a member of the
International Board ofSpecial Olympics.

“At P&G, our mission is to touch and improve lives and support moms through
our Thank you, Mom program,” said Jodi Allen, Vice President of North America
Operations and Marketing at P&G, and proud mom of four. “P&G’s partnership
with Special Olympics is one of the longest continuous cause marketing
relationships in the United States. We are thrilled to be partnering with
Maria Shriver to honor not only her mom and the courageous moms of Special
Olympics athletes, but all moms across the country.”

About Procter & Gamble
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The Company has one of the strongest portfolios of trusted, quality,
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About Special Olympics
Special Olympics is an international organization that changes lives through
the power of sport by encouraging and empowering people with intellectual
disabilities, promoting acceptance for all, and fostering communities of
understanding and respect worldwide. Founded in 1968 by Eunice Kennedy
Shriver, the Special Olympics movement has grown from a few hundred athletes
to more than 4 million athletes in over 170 countries in all regions of the
world, providing year-round sports training, athletic competition and other
related programs. Special Olympics now take place every day, changing the
lives of people with intellectual disabilities all over the world, from
community playgrounds and ball fields in every small neighborhood’s backyard
to World Games. Special Olympics provides people with intellectual
disabilities continuing opportunities to realize their potential, develop
physical fitness, demonstrate courage, and experience joy and friendship.
Visit Special Olympics at Engage with us on: Twitter
@specialolympics;;, and


DeVries Global
Stacey Stapleton, 212-891-0487
Procter & Gamble
Julia Wendzinski, 513-983-2663
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