Hasbro’s KRE-O STAR TREK Beams into the Toy Aisle with New Building Sets and a Stop Motion Digital Short Produced by Bad

  Hasbro’s KRE-O STAR TREK Beams into the Toy Aisle with New Building Sets and
  a Stop Motion Digital Short Produced by Bad Robot

  The Digital Short, Utilizing KRE-O STAR TREK Building Sets Now On Shelves,
        Will Make its TV Broadcast Premiere May 13 on Cartoon Network

Business Wire

PAWTUCKET, R.I. -- May 7, 2013

Hasbro, Inc. (NASDAQ: HAS), announced the availability of the new KRE-O STAR
TREK line at retail locations beginning today. Also releasing today is a stop
motion animated short featuring KRE-O building sets and KREON figures based on
the iconic STAR TREK film franchise. Fans can watch the video, with a new
stand-alone STAR TREK storyline, now on the official KRE-O YouTube channel at
youtube.com/KREO. The digital short will make its television broadcast
premiere May 13 ^ at 7:30 p.m. EST on Cartoon Network.

The KRE-O STAR TREK U.S.S. ENTERPRISE building set from Hasbro is available at
retail locations now. ...

The KRE-O STAR TREK U.S.S. ENTERPRISE building set from Hasbro is available at
retail locations now. The building set can also be seen in a KRE-O Star Trek
stop motion video produced by Bad Robot at www.Youtube.com/KREO. (Photo:
Business Wire)

The KRE-O STAR TREK stop motion digital short animation was produced through
film director J.J. Abrams’ production company, Bad Robot, with special effects
for the piece created by Kelvin Optical, one of the visual effects teams also
working on the soon-to-be released STAR TREK INTO DARKNESS from Paramount
Pictures.

“KRE-O STAR TREK marks the first time the STAR TREK universe has been
available as building sets, and we are thrilled to show off the universe of
KRE-O STAR TREK building sets and KREON figures with this exciting stop motion
digital short from the Bad Robot team,” says Kim Boyd, KRE-O senior brand
director for Hasbro. “We’re especially excited that kids will be inspired to
express their own creativity, with the full line of KRE-O STAR TREK sets and
KREON figures available in stores now.”

The KRE-O STAR TREK line, under license from CBS Consumer Products, is based
on the upcoming film STAR TREK INTO DARKNESS, directed by Abrams and in
theaters on May 17, and features a variety of intergalactic space vehicles
from the movie. Also featured in the line are 18 collectible KREON figures
based on iconic STAR TREK characters, to be released throughout 2013. The new
KRE-O STAR TREK line marks the unveiling of LIGHTTECH, a light-up feature
within every KRE-O STAR TREK building set that allows kids and fans to bring
the fantasy world of STAR TREK to the next level.

The flagship item of the line, the KRE-O STAR TREK U.S.S. ENTERPRISE building
set allows kids and fans the chance to build an 18-inch long star ship toy
with light-up warp engines, a bridge play area and five KREON STAR TREK
characters, including favorites such as CAPTAIN KIRK and SPOCK. A total of 11
individual KRE-O STAR TREK building sets will be available in 2013 ranging in
size from 32 to 432 pieces, including four micro-build ships and one set
available exclusively at Toys ‘R’ Us.

More information on the KRE-O STAR TREK line can be found at KRE-O.com.

The full line of KRE-O STAR TREK building sets and KREON figures available now
from Hasbro include the following:

KRE-O STAR TREK U.S.S. ENTERPRISE Building Set
(Ages 9 years & up /Approx. Retail Price: $49.99)
Explore the final frontier with the crew of the U.S.S. ENTERPRISE, the iconic
ship from the STAR TREK INTO DARKNESS movie. Inspired by the ship featured in
the film, the KRE-O STAR TREK U.S.S. ENTERPRISE is 18-inches long and is the
first KRE-O set that actually lights up featuring LIGHTTECH! Explore the
bridge interior play area, glowing warp engines and launch a projectile from a
lighted photon torpedo. Kids and fans alike will be excited to join KREON
figures of CAPTAIN KIRK, SPOCK and DR. MCCOY on the bridge to defend against
two villain KREON figures. The set includes 432 pieces and five KREON figures.
Requires three AAA Alkaline batteries. Batteries not included.

KRE-O STAR TREK KLINGON BIRD-OF-PREY Building Set
(Ages 7 years & up /Approx. Retail Price: $24.99)
Take the battle to a far away KLINGON planet with this iconic enemy ship from
STAR TREK. Based on a ship featured in the film, the KRE-O KLINGON
BIRD-OF-PREY building set features a LIGHTTECH brick that illuminates the
cockpit and two firing projectiles on the ship’s wings! Open the hatch and put
in one of the four included KREON figures to pilot the ship, including CAPTAIN
KIRK, UHURA and two KLINGONS. Set includes 236 pieces. Requires two LR41
Alkaline batteries. Batteries are included.

KRE-O STAR TREK SPOCK’S VOLCANO MISSION Building Set
(Ages 7 years & up /Approx. Retail Price: $14.99)
Pretend to carefully lower KREON figures onto dangerous, volcanic planets with
the KRE-O STAR TREK SPOCK’S VOLCANO MISSION, from the STAR TREK INTO DARKNESS
movie. The KRE-O SPOCK’S VOLCANO MISSION building set features LIGHTTECH that
illuminates the cockpit of the ship and can be rotated 90-degrees to provide
light for the KREON figure which can be lowered out of the ship with the
string zip line feature! The building set also includes a push lever activated
erupting brick volcano. Set includes 141 pieces and two KREON figures (SULU
and SPOCK). Requires two LR41 Alkaline batteries. Batteries are included.

KRE-O STAR TREK TRANSPORTER TROUBLE Building Set
(Ages 6 years & up /Approx. Retail Price: $9.99)
“Beam me up SCOTTY!” Based on the iconic TRANSPORTER from the STAR TREK INTO
DARKNESS movie, the KRE-O STAR TREK TRANSPORTER TROUBLE building set features
a mechanical push lever that rotates KREON figures 180-degrees to the other
side of the build, transporting them onto the alien planet. The LIGHTTECH
pieces under the TRANSPORTER illuminate by pushing a lever to enhance the
“magic” of the TRANSPORTER! The building set includes 65 pieces and two KREON
figures with weapons (SCOTTY and a KLINGON). Requires two LR41 Alkaline
batteries. Batteries are included.

KRE-O STAR TREK MICRO-BUILD SHIPS Assortment
(Ages 6 years & up /Approx. Retail Price: $4.99)
Kids and fans alike will be excited to build each of the four ships in this
KRE-O STAR TREK MICRO-BUILD SHIPS assortment inspired by ships from the STAR
TREK INTO DARKNESS movie. The assortment includes the U.S.S. ENTERPRISE,
KLINGON D7 BATTLE CRUISER, U.S.S. KELVIN and the JELLYFISH. Each building set
comes with a LIGHTTECH illuminated display stand and approximately 34-42
pieces. Each ship sold separately. Requires two LR41 Alkaline batteries.
Batteries are included.

KRE-O STAR TREK SPACE DIVE Building Set
(Ages 6 years & up /Approx. Retail Price: $7.99)
This KRE-O STAR TREK SPACE DIVE building set is a mini-build of a ship
airlock, found on many of the iconic STAR TREK ships, complete with hinged
doors. This set features the first LIGHTTECH KREON figure which illuminates by
pushing on the figure’s chest! The KRE-O STAR TREK SPACE DIVE building set
includes 36 pieces and two KREON figures, CAPTAIN KIRK and a villain with
press-fire projectile weapons and accessories! Requires two LR41 Alkaline
batteries. Batteries are included.

KRE-O STAR TREK KREON FIGURE PACKS
(Ages 6 years & up /Approx. Retail Price: $4.99)
Based on iconic STAR TREK characters from the upcoming STAR TREK INTO DARKNESS
movie from Paramount Pictures, these KREON FIGURE PACKS feature one
collectible KREON figure and accessory per pack, with six different characters
available in the spring of 2013 including: GORN, CAPTAIN NERO, KEENSER,
GRASIA, KLINGON and LIEUTENANT SPROG. Twelve additional KREON figures will be
released in fall 2013, including: CAPTAIN KIRK, SPOCK, BORG DRONE and GENERAL
CHANG. Each figure sold separately.

© 2013 Paramount Pictures Corporation. ™ & © 2013 CBS Studios Inc. STAR TREK
and related marks and logos are trademarks of CBS Studios Inc. All Rights
Reserved.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF,
LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing
program, Hasbro strives to delight its global customers with innovative play
and entertainment experiences, in a variety of forms and formats, anytime and
anywhere. The Company's Hasbro Studios develops and produces television
programming for more than 170 markets around the world, and for the U.S. on
The Hub TV Network, part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's
deep commitment to corporate social responsibility, including philanthropy,
Hasbro is helping to build a safe and sustainable world for future generations
and to positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at
www.hasbro.com.

HAS-B

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Contact:

Hunter Public Relations
Justin Aclin, 212-679-6600, x273
jaclin@hunterpr.com
or
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318