Asda Money Looks at the Rise of Multi-Pet Households

Asda Money Looks at the Rise of Multi-Pet Households 
In 2012 almost half of all UK households had at least one pet.(1)
Asda Money looks at the increase in multi-pet households. 
LEEDS, UNITED KINGDOM -- (Marketwired) -- 05/07/13 -- Research
suggests that despite the costs involved, an increasingly large
number of pet owners are not restricted to having one household
Although many people may divide themselves into 'cat people' or 'dog
people', a large number of households have both a cat and dog.
Approximately 23% of UK households own at least one dog, making the
canine population number around 8 million. 19% of households in the
country own at least one cat, with a feline population also numbering
about 8 million. 
Introducing a new pet into a home can present a number of challenges
for pet lovers, including adapting the animal to their new
environment and getting them used to both their new human and animal
However, there are a number of ways that pet owners can help smooth
this process, such as the tips below. 
Helping your new pet to settle in  
Make introductions slowly  
Although dogs are sociable by nature, cats can tend to be more
solitary, and both will need plenty of time to adjust to their new
surroundings, and other pets.  
The RSPCA recommends that new dogs should meet each other on neutral
territory, such as going for a long walk together in a local park,
before meeting at home.  
For new cats it is suggested that they are put in a spare room for
the first couple of days to give your home's existing cat the time to
investigate the new arrival at their leisure. 
Use scents to create familiarly  
Scent is a powerful tool for pets to assess one another. Existing
cats can be let into the spare room after a few days to familiarise
themselves with your new cat's scent, and cat's should also be
allowed to sniff around each other, and this can be supervised.  
For new dogs you can gently stroke a soft-cloth on their heads to
help pick up the scent, and dab this around your room in order two
mix your pets scents(3). 
Protecting your pets  
Asda Money figures show that 81% of all pet owners say that their pet
is 'very important' to their family(2).  
As a result taking out multiple pet insurance may help to meet a
number of costs, i
ncluding veterinary costs, in the event that your
beloved pet suffers and unexpected accident or illness.  
Some insurers also offer multi-pet discounts, when insuring more than
one cat or dog. 
Notes to Editors 
1. It is estimated that 48% of UK households have at least one pet.
This is equivalent of 13 million households.   
2. Asda Money eSurvey, June 2011, asking pet owners: 'How important
is your pet(s) to you and your family?'  
The results were: 

--  Very important 81.07% 
--  Quite important 14.29% 
--  No opinion 3.57% 
--  Not important 0.36% 
--  Very unimportant 0.71% 

About Asda Pet Insurance 

--  3 levels of pet insurance cover - Value, Standard and Superior 
--  Pay monthly at no extra cost+ 
--  Pays up to GBP 6,000 towards vet's bills for accident or illness with
    Superior cover pet insurance# 
--  10% discount when insuring 2 or more pets 
--  Superior level cover 5 Star Defaqto rated 

+ 0% APR. Available to those aged 18 and over.  
# Up to the sum insured. For continuous treatment payments must be
up-to-date and your policy renewed. Superior cover only.  
Asda Money is a trading name of Asda Financial Services Limited. Asda
Financial Services and Asda Stores Limited are introducer appointed
representatives of BDML Connect Limited who arrange and administer
the policy. This pet insurance is underwritten by an insurer selected
by BDML Connect Ltd and full details will be provided at the time of
purchase and within the policy documents. BDML Connect Ltd is
authorised and regulated by the Financial Services Authority.
Press Contact
Paul Stevens
+44 (0)1925 611 026
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