Choice Hotels International and buuteeq Ink Qualified Vendor Agreement, Paving Way For Property-Level Websites with Direct

Choice Hotels International and buuteeq Ink Qualified Vendor Agreement, Paving
        Way For Property-Level Websites with Direct Booking Capability

The new buuteeq Digital Direct Program gives Choice Hotels franchisees a
competitive edge in their local markets

PR Newswire

ROCKVILLE, Md., May 7, 2013

ROCKVILLE, Md., May 7, 2013 /PRNewswire/ --Choice Hotels International,
Inc.(NYSE: CHH), one of the world's largest lodging franchisors, announced
today that it has entered into a relationship with buuteeq, a leading
cloud-based digital marketing provider for lodging operators.

The new qualified vendor agreement gives 5,000 Choice Hotels franchisees in
the United States access to buuteeq's products and services that provide the
capability to create and manage their own property-level websites with direct
booking capabilities. Now, franchisees can gain a competitive edge with
industry-leading tools designed to maximize their online marketing efforts and
streamline the booking experience for their guests.

The new platform, called the Digital Direct Program, features a direct
integration between the Choice Hotels central reservation system and the
buuteeq Cloud Digital Marketing System (CloudDMS). Franchisees who take
advantage of the program will be able to deploy and manage their own
SEO-optimized websites seamlessly across Web, mobile, and social channels. The
direct booking capability function is expected to be made available this
summer. Once implemented, guests will be able to book directly and book smart
from a franchisee's property-level website using up-to-the-minute information
on room availability and rates. Additionally, the Digital Direct integration
will arm franchisees with robust digital marketing insights delivered through
buuteeq's 360 Analytics dashboard.

"With the ever-changing landscape of online marketing, booking and property
management, it's crucial for Choice Hotels to stay ahead of the game and
deliver experiences that meet the needs of our franchisees and their guests,"
said Robert McDowell, senior vice president, global distribution and loyalty
for Choice Hotels.

"Our relationship with buuteeq provides our franchisees access to leading-edge
tools that can enable them to strengthen their online presence and facilitate
the booking experience for guests," McDowell added.

More than 25 Choice franchisees have already launched property-level websites
through a pilot version of the program. The formal Digital Direct Program that
buuteeq custom-designed for Choice Hotels will be available to all the 5,000
Choice brand hotels in the United States beginning May 14 and will become
available for international properties later this year.

"Working with the new platform could not have been easier," said Sam Patel,
owner of the Comfort Inn North Knoxville, and one of the franchisees who
participated in the pilot program. "We were able to launch our new website in
less than a week, from start to finish. Having a great-looking new website and
full control over my online marketing, I believe, will put my hotel way ahead
of the local competition."

Choice Hotels and buuteeq crafted Digital Direct subscription tiers to serve a
wide breadth of marketing needs of Choice Hotels franchisees, ranging from
jumpstarting the online presence of entrepreneurial properties to supporting
savvy marketers looking to boost an already robust digital footprint.

"As the provider of the leading digital marketing system for hotels, buuteeq
is thrilled to be working with Choice Hotels to help keep their brand at the
forefront of technology in the hospitality sector," said buuteeq CEO Forest
Key. "The Digital Direct Program provides the opportunity for a much needed
direct marketing benefit to Choice Hotels franchisees. Plus, with each
property site that goes live, the Choice Hotels footprint on the Internet
grows."

About Choice Hotels
Choice Hotels International, Inc. franchises over 6,200 hotels, representing
more than 500,000 rooms, in the United States and more than 30 other countries
and territories. As of March 31, 2013, 395 hotels, representing more than
30,000 rooms, were under construction, awaiting conversion or approved for
development in the United States. Additionally, 81 hotels, representing
approximately 7,000 rooms, were under construction, awaiting conversion or
approved for development in more than 20 other countries and territories. The
company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria
Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway
Inn brands, as well as its Ascend Hotel Collection membership program, serve
guests worldwide.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are
proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc. All rights reserved.

About buuteeq
buuteeq is the world's first Digital Marketing System (DMS) for hotels. Its
offerings fuse technology ingenuity with online marketing savvy to improve a
hotel's presence on the web, mobile devices, and social channels, driving
direct engagement with prospective guests that leads to higher hotel occupancy
and reduced booking fees. buuteeq's Cloud DMS includes a content management
system, multi-channel digital marketing, content publishing, integrated
business intelligence and the ability to leverage a property's existing
Central Reservation and Property Management Systems. More than 4,000 hotels
worldwide have adopted buuteeq's solutions since the company's public launch
in January 2011. www.buuteeq.com

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Scott Carman, (301) 592-6361, scott_carman@choicehotels.com, or Carly
Bonora, Duo PR for buuteeq, (206) 456.3433, carly@duopr.com
 
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