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TigerLogic Releases Major Update to Social Visualization and Content Distribution Platform Postano

     TigerLogic Releases Major Update to Social Visualization and Content
                        Distribution Platform Postano

Postano Continues to Evolve; Thomas O'Keefe Joins TigerLogic as Senior Vice
President of Sales and Services

PR Newswire

PORTLAND, Ore., May 7, 2013

PORTLAND, Ore., May 7, 2013 /PRNewswire/ --TigerLogic Corporation (Nasdaq:
TIGR) today announced the release of a significant upgrade to its Postano
social visualization and content distribution platform, which now includes
Postano Mobile, the result of integrating Storycode technology. In addition to
this new mobile offering, the Postano platform includes Postano Events,
Postano Retail, Postano Social Hub, and the built in Postano Monitoring
dashboard capabilities. TigerLogic also announced today Thomas O'Keefe joined
the company as Senior Vice President of Sales and Services.

Postano is a powerful aggregator of social content across Twitter, Tumblr,
Facebook, Instagram, Pinterest, and other social platforms, bringing together
the visualization of the digital conversations and content streams from brands
and their fans, from across the web. Within Postano, these content streams can
be moderated, curated, analyzed, and then displayed in physical store
locations, at events to increase brand awareness, on website social hubs to
amplify engagement, and on hashtag campaign landing pages to create brand
conversation and increase participation.

"The evolution of our Postano social marketing product culminates with the
integration of Postano Mobile," said Justin Garrity, Vice President, Marketing
and Product. "Brands now have the ability to publish dynamic magazine apps to
iOS and Android platforms. With Postano Mobile, we can now bring in all the
social channels that the Postano platform connects to."

The Postano platform is designed to enable customers to quickly create unique
configurations of social media products from today's leading social networks
and syndication sources. Once the right mix is created, brands can curate fan
content, ensuring the Postano experience is on-brand with real-time moderation
capabilities. Custom posts allow brands to integrate promotions and ads
directly into the content stream, linking highly visual content directly to
online shopping channels.

Thomas O'Keefe, Senior Vice President, Sales and Services

Thomas O'Keefe joins the TigerLogic team as its new Senior Vice President of
Sales and Services. Prior to joining TigerLogic, O'Keefe was the Chief Revenue
Officer at Portland, Oregon based ShopIgnitor, a leading provider of
enterprise social commerce solutions.

"We believe the strategic allocation of social content across the consumer
journey, both online and off, has the potential to stimulate consumer
engagement and drive incremental sales and value," said O'Keefe. "Brands are
searching for solutions that will increase spend and generate loyalty, while
ensuring that the experience is authentic. I've seen a lot of products and
platforms in the social space trying to accomplish this. I believe Postano
offers a unique approach and I've been impressed with how brands are
leveraging it today. Postano Mobile is a significant upgrade to the platform."

O'Keefe brings over 20 years of sales, marketing, enterprise growth, and
operational growth services to Postano. He has worked with Fortune 500 and
Global 100 brands across various industries, and served as founder and COO of
EthicsPoint Inc., a SaaS based platform in the Sarbanes Oxley Act-mandated
compliance market.

About Postano

If you are responsible for a brand or organization's social media marketing,
digital marketing, retail, event management or content marketing programs and
want to learn more about Postano, please visit http://www.postano.com. Postano
customers include Nine West, GUESS, Callaway, Mindjet, Smirnoff, Jack in the
Box, the University of Oregon Athletic Department, The Tampa Bay Lightning,
and many others.

About TigerLogic Corporation

TigerLogic Corporation (Nasdaq: TIGR) is a global provider of data management
and application development solutions for enterprises that need to launch easy
and cost-effective e-business initiatives. TigerLogic's installed customer
base includes more than 500,000 active users representing more than 20,000
customer sites worldwide, who rely on TigerLogic's offerings for
multidimensional database management, rapid application development, search
enhancement, as well as content aggregation and syndication. Built on proven
technology, TigerLogic helps control data and transform it into business
intelligence and engagement. More information about TigerLogic and its
products can be found at http://www.tigerlogic.com.

Except for the historical statements contained herein, the foregoing release
contains forward-looking information, including statements about the
capabilities and expected uses and benefits of the Postano platform, including
the Postano Mobile upgrade. Any forward-looking statements are subject to
risks and uncertainties, and actual results could differ materially due to
several factors, including but not limited to the Company's ability to
realize the anticipated synergies from integrated Storycode technology, the
success of the research and development efforts to develop new products and to
penetrate new markets, the market acceptance of the new products and updates,
technical risks related to such products and updates, the Company's ability to
maintain market share for its existing products, the availability of adequate
liquidity and other risks and uncertainties. Please consult the various
reports and documents filed by the Company with the U.S. Securities and
Exchange Commission, including but not limited to the Company's most recent
reports on Form 10-K and Form 10-Q for factors potentially affecting the
Company's future financial results. All forward-looking statements are made as
of the date hereof and the Company disclaims any responsibility to update or
revise any forward-looking statement provided in this news release.

TigerLogic, Postano, yolink, Raining Data, Pick, mvDesigner, D3, mvEnterprise,
mvBase, Omnis, and Omnis Studio are trademarks of TigerLogic Corporation.
Storycode is a trademark of Storycode, Inc. All other trademarks and
registered trademarks are properties of their respective owners.

SOURCE TigerLogic Corporation

Website: http://www.tigerlogic.com
Contact: Colin Crook, Knock Twice, 650.269.5235, colin@knock2x.com
 
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