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PetSmart and Bret Michaels Introduce Retro Neon-Themed Dog Toys & Apparel



  PetSmart and Bret Michaels Introduce Retro Neon-Themed Dog Toys & Apparel

Business Wire

PHOENIX -- May 7, 2013

Now your dog can experience the 80s! Taking a cue from the early days of Bret
Michaels’ career, the Pets Rock collection at PetSmart® (NASDAQ: PETM) has
expanded to a throwback, neon-inspired line of apparel, toys and accessories.

Bret Michaels with his German shepherds Diesel and Phoenix. (Photo: Business
Wire)

Bret Michaels with his German shepherds Diesel and Phoenix. (Photo: Business
Wire)

“I rocked the 80s so it’s really fun to bring some retro-style to my pet
line,” said Bret Michaels, who helped shape the decade’s music and style and
is a pet parent to German shepherds Diesel and Phoenix. “Music and pets are
important parts of my life, and these neon-themed additions represent an era
of self-expression and uniqueness that my fans and a generation of pet parents
will identify with.”

The products are accented with bright neon pink, yellow, orange and green and
are full of attitude. The clothing takes you back to when music was fun with
quotes like “I Love the 80s” and “I’m With the Band.” The newest Pets Rock
toys and ready-to-wear apparel include:

  * I Love the 80s Dress: Flashback to the 80s with this sassy dress which has
    a neon pink top with splashes of neon green, red and yellow stripes, and a
    double-tulle bottom with neon pink trim. Awesome!
  * Boombox Toy: It wouldn’t be the 80s without a boombox. Your dog can howl
    along while playing (or tugging and chewing) this bright toy which has a
    faux volume control dial and skull decorations.
  * Guitar Bottle Cruncher Toy: Your dog can make some music by crunching
    along this guitar-shaped toy stuffed with an empty plastic water bottle.
  * Rainbow Hair Bows: Your pup will really stand out wearing the funky
    patterns and bright colors of these 80s-retro bows.

PetSmart and Bret Michaels introduced the Pets Rock collection last year to
help pet parents find their pets’ inner rock star. The products are available
in PetSmart stores in the United States, Canada and Puerto Rico and online at
www.PetSmart.com. For more information on the Bret Michaels Pets Rock
collection, visit www.petsmart.com/bretmichaelsrocks and visit PetSmart on
Facebook, Twitter or Instagram.

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company employs
approximately 52,000 associates and operates more than 1,278 pet stores in the
United States, Canada and Puerto Rico, over 196 in-store PetSmart^®
PetsHotel^® dog and cat boarding facilities and is a leading online provider
of pet supplies and pet care information (http://www.petsmart.com). PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp ^SM
day care services and pet adoption services. Through its in-store pet adoption
partnership with PetSmart Charities^®, PetSmart has helped save the lives of
more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart
Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter intake
through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through the organization's adoption centers in all PetSmart stores
and by sponsoring community adoption events. PetSmart Charities is the leader
in granting money to help pets in need, with more than $28 million given
in 2012 throughout North America.

About Bret Michaels

Bret Michaels is a muti-platinum selling rock musician, having sold over 30
million records worldwide and a reality TV superstar with some of the highest
rated reality shows in history. A lifelong type 1 diabetic, Michaels,
personally and through his Life Rocks Foundation, has helped raise millions of
dollars for charity and makes donations to not only diabetes awareness and
research but to such causes as childhood cancer, St. Jude Children's Research
Hospital, PetSmart Charities and more. His talent, business acumen and natural
candor have solidified him as "a cultural touchdown" in the words of Viacom
CEO Judy McGrath and made him one of the most sought after performers,
interviews and speakers across multiple platforms keeping him on the road for
each of the last 7 years, for nearly 300 live performances, speaking
engagements, charitable concerts and private engagements yearly. Bret's
conglomerate 'Michaels Entertainment Group' oversees all of his endeavors and
supplies his partners such as PetSmart, Good Chime, Ford & the Travel Channel
with original music created by Michaels along with video, original art and
logos for use in various projects as well as producing his many photo
shoots. Retaining these services in house not only allows Michaels control of
his brand but also continues to solidify him as a valuable and sought after
brand partner. His new TV show "Rock My RV with Bret Michaels" premieres May
26 on the Travel Channel.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130507005037/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50624360&lang=en

Contact:

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com
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