Black Flag® Brand Signs Paul Teutul, Sr., Reality Television Star To Introduce
The Baddest Black Flag Ever
Co-Founder of Orange County Choppers® and reality TV star signs endorsement
deal that includes the building of a custom Black Flag-themed chopper
ST. LOUIS, May 7, 2013
ST. LOUIS, May 7, 2013 /PRNewswire/ --United Industries Corporation, maker of
Black Flag® insect control products, America's first name in pest control
products since 1883, announced a partnership with Orange County Choppers and
Paul Teutul Sr., to help promote the launch of Black Flag's new, powerful line
of insecticides for the consumer market. In addition to being a co-founder of
Orange County Choppers (OCC), a nationally known manufacturer of custom
motorcycles, Mr. Teutul has been one of television's most popular reality
Black Flag products have killed insects for more years than any other
insecticide brand. And, over the course of ten seasons, viewers across
America have come to know Mr. Teutul as a tough, forceful and powerful
presence in his business. That reputation as a no-nonsense professional made
him a clear choice to help the Black Flag brand introduce their new, powerful
line of insecticides.
"Paul is a perfect choice for us," commented John Pailthorp, Division Vice
President, Marketing. "He's definitely a get-it-done, no fooling around
professional. That attitude exactly matches our new line of products, and
exemplifies 'the baddest Black Flag ever.'"
Mr. Teutul is playing an important role during the launch of the new Black
Flag product line this spring. Among the most exciting promotions Mr. Teutul
is participating in is the building of an OCC Black Flag-themed chopper, which
is featured in a national consumer marketing campaign.
"Black Flag is one badass brand," said Mr. Teutul. "The same is true of OCC.
And, I've used Black Flag products at home and at the shop. They really get
the job done. As to what the chopper looks like, fans will just have to
wait to see it."
The Black Flag-themed chopper will be introduced this spring, and consumers
will have a chance to see this one-of-a-kind bike on the brand's Facebook page
at Black Flag Insect Control. As part of this exciting promotion, a second
custom OCC chopper will be presented to one lucky consumer, with an array of
exciting OCC and Black Flag prizes also being awarded.
"Of course, Paul is going to be an integral part of our branding message
in-store, on TV, and on the web," adds Mr. Pailthorp. "We encourage consumers
to keep watching for the unveiling of our Black Flag-themed chopper and how
they might be able to win their own custom OCC bike and other great prizes."
Visit the Black Flag Brand Facebook page at
www.facebook.com/blackflaginsectcontrol to enter for a chance to win.
The new Black Flag line of products will be available this spring at Walmart,
Lowe's, and other retailers across the nation.
About Black Flag® Brand
Black Flag® Brand offers a broad selection of effective, do-it-yourself,
indoor and outdoor pest control solutions. Black Flag products have been
killing bugs since 1883. The Black Flag brand is one of the newest additions
to United Industries Corporation, a leading supplier of products for the home,
lawn and garden insect and weed control markets and a subsidiary of Spectrum
Brands Holdings, Inc. For more information, visit www.blackflag.com or
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and
diversified consumer products company and a leading supplier of consumer
batteries, residential locksets, residential builders' hardware and faucets,
shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control
products, and personal insect repellents. Helping to meet the needs of
consumers worldwide, our Company offers a broad portfolio of market-leading,
well-known and widely trusted brands including Rayovac®, Kwikset®, Weiser®,
Baldwin®, National Hardware®, Pfister®, Remington®, Varta®, George Foreman®,
Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature's
Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®,
Repel®, Hot Shot® and Black Flag®. Spectrum Brands' products are sold by the
world's top 25 retailers and are available in more than one million stores in
approximately 140 countries. Spectrum Brands Holdings generated net sales of
approximately $3.25 billion in fiscal 2012. On a pro forma basis following our
Company's December 2012 acquisition of the Hardware & Home Improvement Group
(HHI) from Stanley Black & Decker, Spectrum Brands had net sales of more than
$4 billion for fiscal 2012. Headquartered in Madison, Wisconsin, our Company
has approximately 12,000 employees in 55 countries. For more information,
Stanton Lewin, 312.595.0200, ext. 107
SOURCE United Industries Corporation
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