SportStream Launches SportsBase for Custom Social Second-Screen Experiences
NFL, NCAA, NHL, EPL Teams and Media Companies Flock to Create a
Tailored Social Media Experience for Fans
SAN FRANCISCO, CA -- (Marketwired) -- 05/07/13 -- SportStream, the
leading social second-screen experience for sports fans, today
announced the launch of SportsBase, a customizable fan experience
platform for teams, leagues, connected TV, media companies and others
to create and manage tailored social media experiences in any digital
environment, from websites and apps to digital displays inside
stadiums. With 32 million U.S. consumers tweeting about TV in 2012,
SportsBase enables partners to harness the conversation around any
sporting event and deliver multiple custom "social streams" with
brand appropriate, high quality, highly relevant Twitter, Facebook,
Instagram posts and other content that is engaging, exciting and
informative for fans.
Many teams and media companies have already leveraged a beta of
SportsBase to deploy custom social second-screen experiences for
fans, including DIRECTV's Root Sports, Ask.com, Liverpool FC,
Michigan Wolverines, Florida Gators, Nebraska Huskers, Auburn Tigers,
Oregon Ducks, Georgetown Hoyas, Miami Hurricanes, Seattle Seahawks
and Phoenix Coyotes.
SportsBase's customizable experience is easily modified with an
intuitive set of tools to create and manage a social media fan
-- Custom Sources: An easily managed "whitelist" of social media accounts
(e.g. major media, local media, bloggers, players, celebrities)
associated with a club for a high quality fan experience.
-- Team and Player Knowledge Base: Detailed social media account profiles
for every team, coach, staff member, player, media member and more in
-- Key Terms: A constantly updated database of common hashtags and terms
associated with teams, leagues and players.
-- Multi Stream Management: To ensure the highest quality and relevance,
easily customize and tune multiple social streams to deliver fans a
unique experience within apps, websites, in-stadium or arena digital
-- Metrics and Visualizations: Social media activity monitoring and
visualizations to understand and recap key moments of every game and
identify the associated tweets and plays from those moments.
-- API or HTML Solutions: Data from SportsBase can be delivered via an
API or as HTML to be embedded in partner pages and apps.
"Sports is a social activity, and fan behavior proves this with 83
percent of sports fans checking social media during games. The second
screen's role in sports is becoming obvious and SportsBase empowers
partners to deliver an elegant, digestible fan experience that's
cutting-edge and complements a broader approach to fan engagement,"
said Bob Morgan, CEO and co-founder of SportStream. "For the first
time, fans can visit one location for all the relevant social content
from official team accounts, plus lively game time commentary from a
wide range of national sports personalities, TV and radio
commentators, local beat writers, friends and other fans."
Social platforms like Twitter, Facebook and Instagram have changed
the way fans enjoy, watch and talk about sports. With the rise in
social sports content, SportsBase enables partners to harness all the
relevant, interesting and important content associated with any
program or club and manage it in an efficient way that represents a
brand well. For more information on SportsBase availability and
features, visit www.sportstream.com/sportsbase.
SportStream is the in-game fan experience that
sports fans have been waiting for. It is the first true second-screen
experience for watching sports, with real-time stats, social media
streams, chats and access to relevant content surfaced through social
media. SportStream is backed by Vulcan Capital and based in San
Francisco, California and is currently available for the iPad, iPhone
and native web app.
Nick Shepherd or Peter Sadler
SportStream (at) launchsquad (dot) com
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