SAP Introduces SAP HANA® Enterprise Cloud to Deliver Fast Time-to-Value and Maximum Choice

 SAP Introduces SAP HANA® Enterprise Cloud to Deliver Fast Time-to-Value and
                                Maximum Choice

Managed Cloud Service Unveiled as New Deployment Option for SAP® Business
Suite Powered by SAP HANA®

PR Newswire

PALO ALTO, Calif., May 7, 2013

PALO ALTO, Calif., May 7, 2013 /PRNewswire/ --In response to strong global
customer demand, SAP AG (NYSE: SAP) today announced the SAP HANA® Enterprise
Cloud service. This cloud-based offering is designed to provide organizations
with a new deployment option to gain immediate value from the innovation of
SAP HANA®, the next-generation in-memory platform. Going forward, running
mission-critical SAP® ERP, SAP® CRM, SAP NetWeaver® Business Warehouse and new
and unprecedented applications powered by SAP HANA will be possible as a
managed cloud service with elastic petabyte scale. SAP aims to enable
organizations to realize faster time-to-value coupled with lower total cost of
ownership, and enjoy flexibility and reliability from the world's leading
enterprise application software provider.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Core SAP® Business Suite applications powered by SAP HANA, announced earlier
this year, have been met with widespread interest and enthusiasm. Customers
around the world recognize the value of running their enterprise in real time.
In recent years, many have been quick to embrace the numerous advantages
offered by the cloud. With today's announcement, SAP will bring together the
ease of the cloud with the industry-leading innovation and performance of SAP
HANA in a simple and powerful model.

"We are thrilled to be the first SAP ERP and SAP NetWeaver BW powered by SAP
HANA pilot customer running live on SAP HANA Enterprise Cloud," said Don
Whittington, CIO, Florida Crystals. "As part of our aggressive global growth
strategy, it was paramount that we have the ability to deploy mission-critical
SAP applications powered by SAP HANA as quickly as possible via the cloud
without any compromise. I had the vision of running SAP as fast as Excel and
today I am happy to share with you that we were able to complete the app
migration and cloud on-boarding in just two months. I have personally been
able to experience the unbelievable performance of SAP HANA for my cost center
reporting. Our business community is looking forward to continuous innovation
and transformation with SAP."

"With SAP HANA Enterprise Cloud, we are addressing a fundamental customer need
that we have seen since we first launched HANA," said Dr. Vishal Sikka, member
of the Executive Board of SAP AG, Technology and Innovation. "Customers want
more and more options in how they take advantage of the value SAP HANA brings.
With the SAP HANA Enterprise Cloud, we are delivering HANA at scale with
instant value and no compromise. We are simplifying customers' experience and
expanding their choice in how they want to adopt SAP HANA, now bringing it to
a massive scale for enterprise mission critical applications – and we are
doing this without disruption through the cloud."

Open + Us Ecosystem Strategy
SAP plans to deliver the SAP HANA Enterprise Cloud along with its partners in
an "open + us" strategy. SAP intends to adapt this open ecosystem strategy
with its managed service providers to offer the capabilities of SAP HANA
Enterprise Cloud from their data centers, as well as from multiple SAP data
centers worldwide. Details on the initiative for SAP HANA Enterprise Cloud in
the SAP® PartnerEdge® program will be shared with partners at the partner
summit and with customers at SAPPHIRE® NOW, being held May 14–16 in Orlando,
Florida.

"SAP and Intel have a long history of joint innovation and a shared vision of
delivering the powerful in-memory platform SAP HANA to all server customers,
including those utilizing the cloud," said Diane Bryant, senior vice-president
and general manager, Data Centers and Connected Systems Group, Intel. "As a
result, SAP HANA Enterprise Cloud running on the Intel Xeon processor E7
family will provide our customers with the opportunity to deploy
mission-critical solutions powered by SAP HANA with cloud simplicity. We look
forward to furthering our collaboration with SAP as the SAP HANA Enterprise
Cloud takes customers to the next level of scale, security and reliability."

On-Ramp to the
Cloud
SAP recommends a few easy steps for customers to engage and begin realizing
the benefits of SAP HANA Enterprise Cloud quickly. Starting with the necessary
software licenses for SAP Business Suite, SAP HANA and SAP NetWeaver Business
Warehouse from SAP or qualified partners, as well as new and innovative SAP
HANA applications, customers will then take the following steps:

  oEngage with experts from SAP to receive a comprehensive assessment and
    advisory service to determine which solutions will have the highest
    performance impact by moving to the SAP HANA Enterprise Cloud based on
    company's specific system landscape, data and applications
  oOnce these high impact solutions are determined, SAP can then provide
    onboarding and migration services
  oFinally, customers begin monthly subscription for SAP HANA Enterprise
    Cloud service, depending on the size, scale of data and applications

More information on the SAP Services, partner offerings and first adopters of
SAP HANA Enterprise Cloud,as well as further information on the service will
be shared next week at SAPPHIRE NOW.

For more information, visit sap.com/entcloud and the SAP Newsroom.

Next Major Event: SAPPHIRE® NOW
With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more
opportunities to engage in dialogue with peers, participants and thought
leaders around the globe. Being held in Orlando, Florida, May 14-16, 2013,
this enhanced, real-time event connects attendees on site with global
participants through state-of-the-art broadcast studios and an online
experience that incorporates the latest social media and community
functionality. Whether on site or online, participants can gain insight as to
how SAP is delivering on its product strategy and helping organizations around
the world to run better. For more information, visit www.sapphirenow.com.
Follow SAPPHIRE NOW on Twitter at@SAPPHIRENOW and visit the SAP Newsroom at
www.news-sap.com.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 238,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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