Books-A-Million Begins Coffee for the Troops Campaign to Benefit Deployed
Troops Serving Overseas
BIRMINGHAM, Ala. -- May 7, 2013
Books-A-Million, Inc. (Nasdaq/NM: BAMM) announced today that they are
currently accepting Joe Muggs coffee donations for their Coffee for the Troops
campaign that will benefit troops serving overseas in hopes to give troops a
little taste of home. The campaign will run through May 18^th to ensure that
the troops receive the coffee in time for Independence Day. Last year, BAM
accepted donations totaling nearly 19,000 bags of Joe Muggs coffee to send to
troops serving overseas for their Holiday campaign.
“With the overwhelming response and generosity from our customers and through
Soldiers’ Angels, we were able to almost double our expectations of donated
coffee for the Holidays,” said Jeff Skipper, Vice President of Marketing of
Books-A-Million. “We hope that we are able to accomplish the same for the
troops this year.”
BAM customers bought bags of coffee and wrote messages to soldiers on the
bags. The coffee was shipped to deployed troops in Kuwait and Afghanistan, and
at the end of the campaign, a total of 22,777 bags of Joe Muggs coffee were
Soldiers’ Angels was started by the mother of two soldiers, Patti
Patton-Bader, who learned that some soldiers in her sons’ deployed units did
not receive any mail or support from home. Ms. Bader quickly contacted friends
and extended family and within a few months, Soldiers’ Angels went from a
mother sending a few packages and letters to an online community with
thousands of Angels worldwide. Soldiers’ Angels currently supports tens of
thousands of American military personnel around the world and here at home.
During the holidays, Soldiers’ Angels sends out more than 30,000 care packages
to troops across the world.
“It’s companies like Books-A-Million, who stand with our troops, that make the
difference and help bring the morale of the troops up and let them know we
believe in them,” said Patti Patton-Bader, President and CEO of Soldiers’
You can purchase and donate bags of Joe Muggs Coffee for the Troops anytime
between now and May 18^th at any Joe Muggs Café located inside Books-A-Million
stores across the country.
About Books-A-Million, Inc.
Books-A-Million, Inc. is one of the nation’s leading book retailers and sells
on the Internet at www.booksamillion.com. The Company presently operates over
252 stores in 32 states and the District of Columbia. The Company operates
large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd
& Charles and traditional bookstores operating under the names Bookland and
Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the
NASDAQ Global Select Market under the symbol BAMM. For more information, visit
the Company’s corporate website at www.booksamillioninc.com.
Follow Books-A-Million on Twitter (www.twitter.com/booksamillion) and Facebook
Laura Collins, 205-942-3737
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