Vitria Operational Intelligence Provides O2 with Real-time Visibility into Customer Experience

  Vitria Operational Intelligence Provides O2 with Real-time Visibility into
                             Customer Experience

Real-time Visualization of Big Data in Motion: Network Events and Customer &
Device Data

PR Newswire

LONDON, May 7, 2013

LONDON, May 7, 2013 /PRNewswire/ -- Vitria Technology, Inc., The Operational
Intelligence Company, today announced that O2, the commercial brand of
Telefonica UK, is deploying Vitria Operational Intelligence to gain greater
insight into customer experience.


Vitria Operational Intelligence was selected and deployed by O2 to gain
real-time visibility into customer experience and help meet the challenge of
addressing customer-facing issues as they happen. Vitria Operational
Intelligence (OI) enables real-time visibility into real-time Big Data,
complex events and business processes. Vitria OI provides continuous insight
into the customer experience by combining and correlating high-volume,
high-rate, network events with customer data and mobile device data, in

Using both the continuous, real-time analytics and the intelligent BPMS
capabilities within Vitria's unified platform, clients can proactively detect
and resolve potential service quality issues, thereby reducing or removing any
impact on the customer. Additionally, Vitria's live dashboards bring real-time
visibility to authorized employees who need to measure corporate performance
against KPIs and service-level agreements.

"We need a holistic picture of each individual customer's experience so that
we can proactively identify and resolve service issues before they negatively
impact our customers," said Dave Akeroyd, Head of OSS Strategy and
Architecture, O2. "In addition we will be seeking to leverage that insight to
be able to offer a better service experience for our customers."

"Rather than procure numerous point solutions, we wanted a unified platform to
deploy multiple customer experience initiatives across a variety of business
units," said Akeroyd. "Vitria Operational Intelligence offers a single user
friendly platform that identifies and addresses our most important
customer-facing issues and will allow us to enhance our service experience."

"Vitria Operational Intelligence is the industry's only unified Operational
Intelligence platform that combines continuous, real-time analytics with
intelligent business process management to solve multiple challenges across
the business, operations and IT," said Richard Lambert, Vice President of
World Wide Sales, Vitria.

To learn more about Vitria Operational Intelligence or to request a
demonstration, please contact Schwartz MSL,

Additional Resource Links

Vitria Website

Vitria Blog

Vitria on Twitter

About Vitria

Vitria Technology, Inc. provides the industry's leading Operational
Intelligence platform, empowering partners and customers alike to develop
innovative Operational Intelligence solutions to analyze Big Data, complex
events and business processes in the proper context and take immediate action.
The result is faster, better decision-making.

About Telefonica

O2 is the commercial brand of Telefonica UK Limited and is a leading
communications company with over 23 million customers – read more about O2 O2 runs 2G and 3G networks and was the first to trial
4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco
Mobile. It also operates O2 Wifi, O2 Health, O2 Unify, O2 Media and has
recently launched the O2 Wallet.

O2 employs over 11,000 people in the UK, has 450 retail stores and sponsors
The O2, O2 Academy venues and the England rugby team. Telefonica UK Limited is
part of Telefonica Europe plc which uses O2 as its commercial brand in the UK,
Ireland, Slovakia, Germany and the Czech Republic and is a business division
of Telefonica SA.

SOURCE Vitria Technology, Inc.

Contact: Merrill Freund or Anna Vaverka, Schwartz MSL, +1.415.512.0770,
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