3M Makes Masking Simple: Launches Five “Go To” Industrial Masking Tapes

  3M Makes Masking Simple: Launches Five “Go To” Industrial Masking Tapes

     Simplification of Industrial Masking Tape Line Signals a New Type of
                              Innovation for 3M

Business Wire

ST. PAUL, Minn. -- May 7, 2013

3M revolutionized industrial and consumer markets when it invented Masking
Tape in 1925. The company is once again poised to revolutionize the industry,
this time, by Making Masking Simple.

“Choosing an industrial masking tape should be simple,” said Matthew Van
Vleet, U.S. product manager at 3M. “Customers need to have confidence that
they’re using the right level of performance for the job.” To make this
happen, 3M is proud to launch a new lineup of five industrial masking tapes –
101+, 201+, 301+, 401+ and 501+ – built on increasing levels of performance
and engineered to perform in most all industrial jobs that require a masking

The new line includes 3M™ Value Masking Tape 101+ for basic jobs such as
marking, temporarily holding, wrapping and sealing; 3M™ General Use Masking
Tape 201+ that’s tough enough for everyday jobs like bundling, labeling and
identifying; 3M™ Performance Yellow Masking Tape 301+ for industrial paint
masking, bundling, color coding and sealing; 3M™ High Performance Green
Masking Tape 401+/233+ for high performance industrial painting of aircraft,
buses, trailers, trucks, boats, trains and other specialty vehicles; and 3M™
Specialty High Temperature Masking Tape 501+ for the highest degree of
industrial performance in high temperature paint baking applications.

According to Van Vleet, 3M’s new five-tape system is designed to help
customers choose the right level of performance for the job. Too often,
customers use the same level of masking tape performance for painting a
vehicle as they use for hanging up a piece of paper on the wall. Until now,
most masking tape has been tan, and difficult to differentiate. As a result,
customers use the highest level of performance on all jobs, so they don’t
introduce risk into their process. With the new lineup of 3M Masking Made
Simple tapes, performance levels will be easy to determine, creating an
opportunity to drive improvements through choosing the right performance

For customers with unique masking challenges, 3M will continue to offer a
broad portfolio of specialty masking solutions. But in this world of
increasing complexity, 3M Innovation is working hard to make customer’s lives

Adhesive technology is one of 3M’s legacy technology platforms. The company
manufactures popular adhesive tape lines under the Scotch® and Command™ brand
names and has manufactured enough Scotch® Tape to circle the Earth 165 times
every year, and holds the world record for lifting a forklift with six square
inches of adhesive area.

For more information about how 3M is making masking simple, and its new line
of Masking Tapes, visit www.3M.com/maskingmadesimple.

About 3M
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
innovation company that never stops inventing. With $30 billion in sales, 3M
employs about 88,000 people worldwide and has operations in more than 70
countries. For more information, visit www.3M.com or follow @3MNews on

3M and Command are trademarks of 3M Company. Scotch is a registered trademark
of 3M Company.


Inprela Communications
Jenna Paulus, 612-677-2022
Connie Thompson, 651-733-8914
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