GfK Enhances Digital Ad Campaign Dashboard, Introduces Overlay Tagging
Campaign evaluation toolkit allows agencies, advertisers to assess,
NEW YORK -- May 06, 2013
GfK’s Digital Market Intelligence (DMI) team has released the first in a
planned series of 2013 enhancements to its top-quality solutions for digital
ad campaign evaluation, expanding its client dashboard and introducing overlay
tagging of ad units.
The improvements will give GfK clients quicker, more seamless access to the
insights they need to decide if a campaign is reaching intended targets and
meeting brand goals. The DMI suite of services is setting the standard for
accurate and actionable campaign measurement.
“Agencies and clients need to take full advantage of the targeting and
in-market course correction that digital ad campaigns allow,” said Florian
Kahlert, Managing Director for North America of GfK’s Digital Market
Intelligence. “We are working continuously to meet our clients’ existing needs
and anticipate future ones, building greater convenience and accountability
into our systems. Together with our clients and partners, we keep raising the
bar in digital campaign evaluation.”
The new DMI dashboard will provide
*survey status and data collection alerts and monitoring for our
*real-time results for our multi-question, short-form ad effectiveness
*balancing (weighting control to match exposed) of real-time data
*“on-the-fly” data filtering and cross tabulation by all data points
collected – including site, creative concept, and responses to other
questions in the survey
*real-time testing for statistical significance with selectable confidence
In addition, DMI has also released a new set of overlay tags, which are used
to simplify campaign measurement implementations, particularly in campaigns
with rich media components.
GfK’s dedicated Digital Market Intelligence (DMI) team provides precise
understanding of the digital marketing landscape worldwide, together with
expertise in applying digital research techniques. Its portfolio of solutions
helps brands optimize touch points with target audiences and address digital
marketing challenges, from the evaluation of customer purchase journeys to
cross-media campaign measurement and digital campaign optimization.
GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012,GfK’s sales amounted to EUR 1.51 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter:
GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
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