ING DIRECT is looking for the next Superstar Saver
TORONTO, May 6, 2013
Canadian musical phenomenon Walk Off The Earth helps the bank launch its
second YouTube^® contest, challenging Canadians to share the most creative
ways they save money
TORONTO, May 6, 2013 /PRNewswire/ - What are the most original ways Canadians
save their money? ING DIRECT is asking Canadians to get creative and submit
videos of inventive ways they save money for a chance to win $10,000. The
Canadian Superstar Saver Search, which debuted in 2007 with the launch of
YouTube^®, puts the spotlight back on the importance of saving in an engaging,
fun way that allows Canadians to share their best ideas on achieving savings
Walk Off The Earth, the multi-talented Juno Award nominated Canadian indie
band, has partnered with ING DIRECT to help kick off the online video contest
on YouTube^®. With their innovative style and creative approach to music
interpretations, Walk Off The Earth has recorded a unique cover and video to
Madonna's well-known "Material Girl" song to officially launch the Canadian
Superstar Saver Search contest.
Video entries must be no more than three minutes long and uploaded onto the
Canadian Superstar Saver Search YouTube^® page by 11:59pm EST, May 30, 2013.
Two $10,000 grand prizes will be awarded, one for the best original English
video and one for the best original French video. Second place winners, for
both English and French, will receive $3,000, and third place winners, for
both English and French, will each get $2,000.
To inspire Canadians' creativity, sample videos showing interesting ways
people attempt to save a dollar can also be found on the Canadian Superstar
Saver Search page. Examples include a man using a dog park as a gym by
stuffing hotdogs in his pants and getting chased by dogs, a woman making a
carpet out of small rug samples and a person riding a bike everywhere, from
the shower to the boardroom.
"We want to help Canadians live better lives by changing the conversation
about money and there is no better, more interactive way to do that than with
a contest like this," said Andrew Zimakas, Chief Marketing Officer, ING
DIRECT. "The Canadian Superstar Saver Search, which was a big success in 2007,
is a unique way for us to encourage and reward creative saving ideas and to
inspire Canadians to save their money. We're also very excited by the
opportunity to work with Walk Off The Earth, a great Canadian band that is
truly independent and original in how they create and share their music."
"Since YouTube's Canadian launch in 2007, ING DIRECT has been on the forefront
of engaging with consumers on YouTube," said Marshall Self, Head of Media
Solutions for Google Canada. "Canadians are not only among the leaders in
online video viewership, but also are among the most popular creators of
content on YouTube. It's great to see ING DIRECT partnering with a talented
Canadian band and YouTube success story, Walk Off The Earth, as they continue
to connect with consumers through the power of sight, sound and motion."
Canadians can submit their original two to three minute videos on YouTube.com
starting today through May 30, 2013. ING DIRECT will narrow down the entries
to the top 10 English and the top 10 French videos. Voting will be open to all
Canadians between June 2 and June 15, 2013. Winners, both English and French,
will be announced on the Canadian Superstar Saver Search YouTube^® page on
June 21, 2013. Prize money will be deposited into an ING DIRECT Investment
For full details on the Canadian Superstar Saver Search, including contest
rules and regulations, visit www.youtube.com/Superstarsaver.
About ING DIRECT
ING Bank of Canada, operating under the trade name of ING DIRECT, is a wholly
owned subsidiary of Scotiabank. INGDIRECT is Canada's leading direct bank
with over 1.8 million Clients and close to $40 billion in total assets.
INGDIRECT is a bright way forward in everyday banking for Canadians, offering
value added, simple products such as high interest savings accounts, including
TFSAs, GICs and RSPs with no fees or service charges, low rates on mortgages
and a no-fee, daily chequing account that actually pays interest. Low cost,
index based mutual funds are sold through INGDIRECT Funds Limited. INGDIRECT
has been operating in Canada since 1997, and has paid more than $5 billion in
interest to Clients. INGDIRECT is open for banking 24 hours a day, 7 days a
week, at ingdirect.ca, on mobile devices at m.ingdirect.ca or by calling
ING Bank of Canada and its subsidiaries have been acquired by The Bank of Nova
Scotia and are no longer affiliated with ING Groep N.V. The trademarks ING,
ING DIRECT, ING Lion, the ING Lion logo and any derivation, variation,
translation or adaptation thereof are trademarks of ING Groep N.V. and are
used under license.
^®YouTube is a registered trademark of Google Inc.
SOURCE ING DIRECT
Video with caption: "Video: Juno Award nominated indie band Walk Off The Earth
unique cover and video to Madonna's well-known "Material Girl" song
officially launch the Canadian Superstar Saver Search contest.". Video
available at: http://youtu.be/3CwDRGS6-dk
Image with caption: "ING DIRECT has launched its second YouTube contest
challenging Canadians to share the most creative ways they save money. Grand
prize winners will receive $10,000. (CNW Group/ING DIRECT)". Image available
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