Sam Edelman Announces Launch of New Jewelry Collection

  Sam Edelman Announces Launch of New Jewelry Collection

    Designer Teams up with Almar Sales as Company Continues Evolution into
                           Complete Lifestyle Brand

Business Wire

NEW YORK -- May 6, 2013

Sam Edelman will extend his eponymous brand’s reach with the launch of a new
jewelry collection this fall. The iconic footwear and accessory designer has
partnered with the Designer Jewelry Division of Almar Sales for the line,
which will debut at major department stores and online beginning in September

Bracelets from the new Sam Edelman jewelry line. (Photo: Business Wire)

Bracelets from the new Sam Edelman jewelry line. (Photo: Business Wire)

The Sam Edelman jewelry collection reflects Sam’s pulse on fashion, offering
modern, unique, iconic and edgy designs that make a statement. The collection,
priced from $45-$250, features over 120 styles composed of necklaces,
bracelets, earrings and rings in dark metal and gold tone finishes. Designed
with exclusive cut stones and faceted metal details,the line offers must-have
pieces for every occasion and the perfect standout accent to both daytime and
evening looks.

“As President of the newly formed designer jewelry division of Almar Sales,
Sam Edelman was my first choice to launch this new venture,” saidMara
Perlmutter. “The Sam Edelman brand offers a unique and understandable global
fashion visionand was a natural fit to expand his classic chic and cutting
edge esthetic into an iconic fashion jewelry collection.”

The debut of the jewelry collection comes following the launch of successful
outerwear and handbag collections in 2012, as well as the opening of the Sam
Edelman flagship store in Soho and a boutique in East Hampton.

“We’ve experienced a lot of exciting growth over the last 12 months,” said
Edelman. “Now, with the addition of a jewelry line, we can continue our
evolution into a complete lifestyle brand. My ultimate goal is to see our ‘Sam
Girl’ dressed head to toe in our designs. The jewelry collection is the next
natural extension into making that a reality.”


Since its inception in 2004, designer Sam Edelman’s eponymous brand has
quickly emerged as a favorite among celebrities and fashionistas around the
globe. Bringing more than 30 years of experience developing some of the most
successful shoe collections in fashion history, Edelman’s designs reflect his
creative sensibility, delivering footwear that is eminently fashionable and
beautifully constructed at an attainable price point. 2012 was a banner year
for the brand, with the launch of outerwear and accessories collections, a
flagship store opening in Soho, and a boutique in East Hampton extending the
company’s retail reach. It also marked the debut of Sam Edelman’s juniors’
line Circus by Sam Edelman, helping Sam Edelman Shoes earn Footwear News’
Brand of the Year for a second time in the brand’s history. The Sam Edelman
brand is owned by Brown Shoe Company.


Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are
worn by people of all ages, from all walks of life. Our products are available
virtually everywhere — in the nearly 1,300 Famous Footwear and Naturalizer
retail stores we operate, in hundreds of major department and specialty
stores, on 14 branded ecommerce sites, and on many additional third-party
retail websites. Through our broad range of products, we serve three key
market segments with our Family, Healthy Living and Contemporary Fashion
brands. For style-conscious consumers who demand up-to-the-second fashion
footwear, we offer Via Spiga, Vera Wang, Vince, Sam Edelman, Franco Sarto,
Carlos Santana and Fergie Footwear brands. These high-quality, beautifully
crafted and authentically designed shoes keeps fashionistas in step with the
latest trends. At Brown Shoe Company, we inspire people to feel good and live
better... feet first!

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Shamin Abas Public Relations
Kelly Downey, 561-366-1226
Cell: 561-231-7775
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