P&G Introduces Its Orgullosa Project to Offer Its Community the Opportunity
to Give Back to Notable Hispanic Organizations
Initiative is designed to motivate Latinas to make a positive change in their
communities across the U.S. by contributing $100,000 in donations
CINCINNATI -- May 6, 2013
Today, Procter & Gamble’s Orgullosa program unveiled The Orgullosa Project -
an initiative intended to highlight organizations that are positively
impacting the Hispanic community across the country and inspire Latinas to
give back via a donation on the Orgullosa Facebook page. Orgullosa will give
its online community, mujeres con LA FALDA BIEN PUESTA™, the power to vote for
the organization they feel is most deserving of the donation. The Orgullosa
Project will feature The Puerto Rican Family Institute; Mujeres Latinas en
Accion; MECA; La Liga Contra el Cancer; and the Mexican American Opportunity
Foundation -- organizations across the country that have a long standing
reputation of servicing Hispanic communities with dedicated resources.
In addition to partnering with these credible non-profit Hispanic
organizations, Orgullosa has teamed up with influential Latina bloggers
located in the various markets to help drive participation and votes for each
of the organizations. The number of votes that each organization receives will
determine their monetary donation amount. A total donation of $100,000 will be
made among the five organizations. Voting ends June 30^th.
“At P&G, we understand the importance of giving back...it's part of our DNA,"
said John Sandoval, Senior Multicultural Marketing Manager. "We’re honored to
highlight U.S. Hispanic organizations that are making a difference in our
communities across the country and give our Orgullosa community the chance to
have a 'say' in where the money goes."
Orgullosa has also partnered with the United States Junior Chamber and the
League of United Latin American Citizens (LULAC), to host a series of free
training sessions designed to educate Hispanics on volunteerism, addressing
local civic issues, and how they can create a positive change in their
communities. The first training session will be live-streamed via
Orgullosa.com on May 14 at 6 p.m. EDT. Registration opens May 6^th.
“We are grateful to P&G for its support and partnership with LULAC.
Participating in programs such as The Orgullosa Project allows us to provide
valuable training to Hispanics at no cost,” said LULAC National President
Margaret Moran. "With this initiative we are excited to equip Latinos with the
tools needed to get involved and make a difference."
For more information on Orgullosa and The Orgullosa Project visit
http://apps.facebook.com/orgullosaproject/ and www.orgullosa.com.
Orgullosa is a P&G- owned program that celebrates Latinas and empowers them to
feel confident about their personal appearance, style and homes by offering
solutions that satisfy their beauty and household needs through a variety of
trusted brands, including Olay®, Secret®, Venus®, Pantene®, CoverGirl®,
Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®,
Febreze®, Gain®, Pampers®, and Dawn®.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
Kathy Zadak, 323-481-5486
Procter & Gamble
Ivanette Bonilla, 513-983-5809
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