SHIFT Communications Named Agency of the Year

SHIFT Communications Named Agency of the Year 
Holmes Group Recognizes SHIFT for Rapid Growth, ESOP and Client Wins 
BOSTON, MA -- (Marketwired) -- 05/06/13 --  On the heels of
celebrating its 10th Anniversary, SHIFT Communications
( is proud to announce that it has been named Small
Agency of the Year by The Holmes Group. The Holmes Report selects its
Agency of the Year awards based on several criteria, including growth
and financial performance, awards and recognition, industry
word-of-mouth, workplace environment, and interviews with clients. 
In recognizing SHIFT for this honor, The Holmes Group had this to say
about the award-winning digital Agency: 
"After winning Digital Agency of the Year in 2012, SHIFT continued
its impressive upward trajectory over the past 12 months, growing
around 20 percent to almost $15m, a rate that suggests it will soon
outgrow this category. Just as importantly, the firm continued to
evolve an offering that blends earned, paid and owned media, via an
industry-leading approach to content and analytics. Significantly, a
strong new business haul reflected the firm's expansion beyond its
technology heartland, illustrated by such new clients as McDonald's,
Toyota and Tyson Foods, along with eye-catching work for Rethink
Robotics and Zoosk. There were some high-profile creative and digital
hires and, notably, the firm became one of a handful to implement an
employee stock ownership plan." 
"On the one hand, this validation is gratifying on so many levels.
For trying to offer superior client service; showing the industry
what it's like to put employees ahead of profits; being among the
first to develop an integrated model for Earned/Owned/Paid programs;
for the late nights and umpteen trips to the airport," said Agency
CEO Todd Defren. "But on the other hand, it simply means the bar has
been raised to offer even better service; to work even harder on our
culture; to be even more innovative and to set new standards in our
marketing approaches. It's not just a victory. It's an invitation to
accept even bigger challenges. And we're game!" 
In 2012, SHIFT implemented its 'Earned Media Hub' strategy, seeking
to push the boundaries of the industry from one that was focused
solely on media relations to one that welcomes and integrates a
broader mar
keting communications strategy. In an effort to cultivate
an environment of inclusion wherein employees think like owners,
SHIFT implemented an employee stock ownership plan (ESOP). The ESOP
has drawn praise from current employees, candidates and recruiters
that partner with SHIFT to identify top talent and serves as a
reminder to employees and recruits, alike, that SHIFT is deeply
committed to its people. 
SHIFT will be celebrating this achievement at The Holmes Group SABRE
Awards Dinner in New York on Tuesday, May 7th, where Agency clients
are vying as finalists for the SABRE Gold Awards in both the
Technology: Hardware and Medical Technology categories. SHIFT also
counted a Silver SABRE win for its Public Relations Management
Program in the Employee Program Category. To read the full report,
click here. 
With a dedication to innovation in communications and social media,
SHIFT Communications is an award-winning, privately held national
public relations firm that represents some of the best-known
enterprise and consumer technology brands, including Toyota, AOL, H&R
Block, and, as well as numerous groundbreaking
startups such as Appirio and Brightbox. SHIFT Communications' 100+
employees are located in the Boston, San Francisco and New York
metros. For more information on SHIFT's high-tech public relations,
consumer public relations and content marketing programs, visit 
Reshma Fernandes
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