DANONE : DANONE : Danone signs partnership agreement with Sirma and
strengthens its position in the water market in Turkey
------------ PRESS RELEASE ------------
Paris, May 6^th 2013 --
Danone signs partnership agreement with Sirma
and strengthens its position in the water market in Turkey
Danone today announced it had signed an agreement that will enable it to
acquire a 50.1% interest in Sirma, one of the leading players in the Turkish
Ranked 11^th worldwide in volume, Turkey's bottled water market grew by 20% in
value in 2012. With reported sales of nearly 100 million euros, Sirma is
active in plain and flavored bottled waters, and in HOD (Home & Office
Delivery). Sirma is one of the market's fastest-moving brands.
Danone, is already present in Turkey's water market with Hayat, and will
benefit from the two companies' strong complementarities in terms of brand
positioning, geographical presence and distribution channels.
"Turkey is a strategic country for our division and we are excited at the
prospect of joining forces with Sirma, whose founders and teams have done a
tremendous job developing the water category in Turkey," said Francisco
Camacho, Executive Vice President of Danone's Waters division.
"We are convinced that this transaction will accelerate Sirma's expansion in
Turkey," declared Davut Disli, Chairman of the Board of Sirma.
This transaction is subject to the approval of the competent authorities, and
is expected to be completed before the end of 2013.
Danone is an international company present on all 5 continents. The group
holds top positions in healthy food through four businesses: Fresh Dairy
Products, Baby Nutrition, Waters, and Medical Nutrition. Its mission is to
bring health through food to as many people as possible.
Danone counts over 190 production plants and around 102,000 employees. In
2012, the company generated sales of over €20 billion, of which more than 50%
were in emerging countries.
Listed on Euronext Paris, Danone is a component stock of leading social
responsibility indexes including the Dow Jones Sustainability Indexes, ASPI
Eurozone and the Ethibel Sustainability Index.
For more information:
Press Relations : +33 1 44 35 20 75 - Investor Relations: +33 1 44 35 20 76
DANONE : 17, boulevard Haussmann, 75009 Paris
Danone signs partnership agreement with Sirma...
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: DANONE via Thomson Reuters ONE
Press spacebar to pause and continue. Press esc to stop.