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DANONE : DANONE : Danone signs partnership agreement with Sirma and strengthens its position in the water market in Turkey



     DANONE : DANONE : Danone signs partnership agreement with Sirma and
            strengthens its position in the water market in Turkey

                 ------------ PRESS RELEASE ------------

                                       
 

                                                       Paris, May 6^th 2013 --

                Danone signs partnership agreement with Sirma
          and strengthens its position in the water market in Turkey

Danone today announced it had signed an agreement that will enable it to
acquire a 50.1% interest in Sirma, one of the leading players in the Turkish
water market.

Ranked 11^th worldwide in volume, Turkey's bottled water market grew by 20% in
value in 2012. With reported sales of nearly 100 million euros, Sirma is
active in plain and flavored bottled waters, and in HOD (Home & Office
Delivery). Sirma is one of the market's fastest-moving brands.

Danone, is  already present  in Turkey's  water market  with Hayat,  and  will 
benefit from the  two companies'  strong complementarities in  terms of  brand 
positioning, geographical presence and distribution channels.

"Turkey is a  strategic country for  our division  and we are  excited at  the 
prospect of joining forces  with Sirma, whose founders  and teams have done  a 
tremendous job  developing  the  water category  in  Turkey,"  said  Francisco 
Camacho, Executive Vice President of Danone's Waters division.

"We are convinced that this  transaction will accelerate Sirma's expansion  in 
Turkey," declared Davut Disli, Chairman of the Board of Sirma.

This transaction is subject to the approval of the competent authorities,  and 
is expected to be completed before the end of 2013.

About Danone
Danone is an  international company  present on  all 5  continents. The  group 
holds top  positions in  healthy  food through  four businesses:  Fresh  Dairy 
Products, Baby Nutrition,  Waters, and  Medical Nutrition. Its  mission is  to 
bring health through food to as many people as possible.
Danone counts  over 190  production plants  and around  102,000 employees.  In 
2012, the company generated sales of over €20 billion, of which more than  50% 
were in emerging countries.
Listed on  Euronext Paris,  Danone  is a  component  stock of  leading  social 
responsibility indexes including  the Dow Jones  Sustainability Indexes,  ASPI 
Eurozone and the Ethibel Sustainability Index.

                            For more information:

 Press Relations : +33 1 44 35 20 75 - Investor Relations: +33 1 44 35 20 76

                DANONE : 17, boulevard Haussmann, 75009 Paris

 
Danone signs partnership agreement with Sirma...

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Source: DANONE via Thomson Reuters ONE
HUG#1699269
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