Rentrak Adds Direct Response TV Agency d50 Media To Increasing List Of TV
—Multi-Channel Acquisition Agency Gives Value to Its Clients With Rentrak's TV
PORTLAND, Ore., May 6, 2013
PORTLAND, Ore., May 6, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the leader
in multi-screen media measurement serving the advertising, television and
movie industries, today announced a multi-year TV Essentials contract with d50
Media, an integrated, multi-channel acquisition marketing agency.
d50 Media will utilize Rentrak's TV ratings currency to build better viewer
profiles for its clients in the digital industry. Rentrak's advanced
demographics and targeting capabilities will facilitate d50's direct marketing
approach to generate optimal sales results for its direct response advertiser
"By leveraging Rentrak, we will be able to offer our clients the most
comprehensive insight into their target demographics' TV viewing trends and
the most granular details about customer behavior of specific households,"
said Dan Diamond, Director of Media Operations at d50 Media. "With this
functionality, clients will receive a thorough analysis of viewership to
maximize spend and efficiently deliver their message."
Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 24
million televisions and is the only fully-integrated system of detailed
satellite, telco and cable TV viewing data commercially available.
About d50 Media
d50 Media is a leading acquisition marketing agency with proven expertise in
growing brands through auniquemulti-channel approach to optimizing client's
marketingbudgets. We reachthe rightaudienceswith the right content where
and when they are mostreceptive – fuelingengagement and driving measureable
results. Ouranalytics-drivenapproach allows usto help clientsacquiremore
businessbyoptimizing integrated marketing campaigns across Direct Response
TV (DRTV), Analytics, Email, Search Marketing, Affiliate Marketing, Web
Design, andVideo Content Creation. For more information, please
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Contact for d50:
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