Town Shoes Strengthens Its Relationship with Jesta I.S. by Implementing Vision E-DOM

  Town Shoes Strengthens Its Relationship with Jesta I.S. by Implementing
  Vision E-DOM

A natural complement to their current suite of solutions from Jesta I.S., Town
               Shoes looks to take the offensive on eCommerce.

Business Wire

MONTREAL -- May 06, 2013

Getting fashionable shoes and handbags at a great price online just got easier
with today’s announcement of Jesta I.S. expanding their relationship with Town
Shoes to include the implementation of the multi-channel order management
capabilities delivered by Vision E-DOM. Jesta I.S., a global leading provider
of enterprise business solutions for apparel, footwear, and accessories
organizations, will deliver Town Shoes, a multi-channel retailer of brand name
footwear and handbags, endless shopping aisles for their popular franchise.

In deciding to implement Jesta I.S., Town Shoes will further leverage their
existing IT infrastructure, at the backbone of which are Vision’s foundational
Merchandising ERP and POS systems. Delivering significant agility in moving
multi-channel inventory for both the brick and mortar, and eCommerce channels,
as well as tapping into existing inventory for seamlessly fulfilling web
orders, Vision E-DOM will directly add to Town Shoes’ bottom line.

“We were looking for a fully integrated and dynamic multi-channel order
management solution to efficiently fulfill our web orders by drawing from our
in-store inventory. Jesta has been a great partner of Town Shoes and their
Vision Suite has been a key pillar within our IT strategy. The implementation
of Vision E-DOM will improve our web order fulfillment and shipment time
matrices to increase our customer loyalty”, said Peter Gerhardt, CFO Town

With over sixty years in retail, Town Shoes is the destination for the widest
selection of on-trend footwear and handbags. With the rapid pace of eCommerce,
Town Shoes required a multi-channel order fulfillment solution that would
seamlessly leverage a common pool of inventory for both online and brick and
mortar channels. Retaining the highest customer loyalty levels possible is
paramount to Town Shoes business strategy. Town Shoes will solidify customer
loyalty by offering an unprecedented assortment of goods and shorter order
fulfillment lead times. Vision E-DOM drastically reduces shipping times by
executing orders from store locations closest to the customer while providing
real-time visibility and tracking to both Town Shoes and their customers.

“We are excited to extend our partnership with Town Shoes by enabling them to
offer their customers an endless aisle of product assortment. I’m particularly
impressed with the vision of Towns Shoes’ leadership to embark on a common
multi-channel inventory journey, and I’m very pleased to deliver our true
cross channel order management solution to help them along this journey”.”
said Arvind Gupta, Executive Vice-President, Jesta I.S.

About Town Shoes

Town Shoesis a chain ofCanadianshoestores. It has been family owned and
operated since 1952 and has 30 locations acrossCanadaincluding Vancouver,
Calgary, Edmonton, Winnipeg, Ottawa, London, Toronto, Kitchener, Barrie and
Dartmouth. The Shoe Company is a wholly owned subsidiary of Town Shoes and
operates across Canada as well, with more than 65 stores. As of July 2012,
Town Shoes owns Sterling Shoes, Shoe Warehouse, and Freedman Shoes, which were
formally run by Sterling Shoes LP.

About Jesta I.S.

Jesta I.S. is a leading supplier of enterprise business solutions for
retailers, manufacturers and distributors in the apparel, footwear and
specialty industries worldwide. Jesta I.S. is recognized for its expertise,
innovative products and services as well as its commitment to delivering
efficient business solutions in today’s consumer-oriented marketplace. Jesta
I.S.’ solutions support essential business management information for global
industry leaders including J McLaughlin, Perry Ellis International (NASDAQ:
PERY), PUMA (German: PUM), Genesco Inc. (NYSE: GCO), Town Shoes Limited, Cole
Haan, Haggar Clothing Co., Cavender’s Boot City and DSW Inc. (NYSE: DSW),
A|wear, Lotus Supercenter, Fanvision as well as many others. Additional
information is available at

Copyright (2013) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information
contained in this document is the property of Jesta I.S. Inc. Vision Suite is
a trademark of Jesta I.S. Inc. All other company and product names are
trademarks or service marks of their respective owners.


Jesta I.S. Inc.
Gad Tisch, 514-925-5100
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