Medallia Hosts 2013 Customer Experience Management Best Practices Forum in Napa, CA, May 13-17

  Medallia Hosts 2013 Customer Experience Management Best Practices Forum in
                             Napa, CA, May 13-17

Certification program added to annual gathering of Customer Experience thought

PR Newswire

PALO ALTO, Calif., May 6, 2013

PALO ALTO, Calif., May 6, 2013 /PRNewswire/ --Medallia® (,
the global leader in SaaS Customer Experience Management (CEM) solutions,
today announced that its 2013 Best Practices Forum ("BPF") will be held May
15-17, 2013, at the Meritage Resort and Spa in Napa, Calif. Prior to the BPF,
the Medallia Institute will run a Customer Experience (CX) certification
course in the same location from May 13-15. The two events will bring together
senior executives from multinational hospitality, financial services, retail,
technology and other companies for a dynamic exploration of the future of
Customer Experience Management.


"This year's conference will offer a great venue for industry experts and
Medallia customers to share insights, successes, and pitfalls from their
customer experience journeys," said Amy Pressman, co-founder and president of

Leading experts will present real-world case studies from companies including
Activision, Extended Stay America, Fidelity Investments, Hilton, Omni Hotels &
Resorts, Sodexo, Thermo Fisher Scientific, and Wells Fargo.

Presentation highlights include:

  oJim Donald, CEO of Extended Stay America, will lead an exciting keynote on
    how to transform a company to be customer-centric.
  oLynda Firey-Oldroyd, vice president of consumer insights at Nordstrom,
    will participate in a panel on creating a customer-centric culture.
  oKim Palenik, manager of the Voice of the Customer program at Verizon
    Enterprise Solutions, is a panelist discussing how to take action to
    increase customer revenue.
  oRay Wang, CEO of Constellation Research, will lead a panel on taking
    actions to increase customer revenue.
  oKerry Bodine, vice president and principal analyst at Forrester Research,
    will present a keynote on getting results by putting your customer at the
    center of your business.
  oDave Logan, co-author of Tribal Leadership, will lead a breakfast talk on
    his book and discuss tribal relationships and the impact they have on
  oBorge Hald, CEO of Medallia, will give a keynote on taking action and
    getting results on customer feedback, with a look at Medallia in 2013 and

The customer experience certification course preceding BPF will cover the
breadth of practices required to operate a successful customer experience
program. Conducted by the Medallia Institute, the course is split into six
units that address everything from capturing feedback and sharing it across
the organization, to building strategies that improve performance.

Participants can attend one or both events. Registration details for both
events can be found at:

About Medallia

Medallia is the customer experience management company. Founded in 2001, the
company is trusted by the world's leadingbrands including Best Western, Four
Seasons, Gold's Gym, Sephora, Sony, and Verizonto improve customer
experiences. Medallia provides aSaaS-based softwareplatform, which captures
feedback across Web, social, mobile, and contact center channels, analyzes it
in real-time, andenables companies to take action to drive customer delight.
Learn more at and follow the company at on
Twitter @Medallia, and on

©2013 Medallia, Inc. Medallia is a registered trademark of Medallia, Inc.
Other brand names may be trademarks of their respective owner(s). All rights

Michelle de Haaff, Medallia, (650) 321-3000,
Lisa Hawes, Sterling Communications, (408) 884-5155,

SOURCE Medallia

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