Emaar Unveils Vida Hotels and Resorts 'Where Inspiring Minds Meet'

      Emaar Unveils Vida Hotels and Resorts 'Where Inspiring Minds Meet'

  PR Newswire

  DUBAI, UAE, May 6, 2013

DUBAI, UAE, May 6, 2013 /PRNewswire/ --

The new generation of business executives, entrepreneurs and leisure
travellers now have a hotel brand tailored just for them with Vida Hotels and
Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of
Emaar Properties.

 (Photo: http://photos.prnewswire.com/prnh/20130506/613110 )

Vida, meaning 'life' in Spanish, embraces warmth, simplicity and youthful
vitality, creating a stimulating environment. An 'urban hub where inspiring
minds stay, play and connect', the first branded outlet in the novel hotel
chain will open in Downtown Dubai, offering 156 rooms.

Mohamed Alabbar, Chairman of Emaar Properties, said: "The profile of today's
global traveller is changing, with a more youthful, upwardly mobile audience
seeking a distinct hospitality experience to suit their needs. Vida will add
life to the hotel stays of this increasingly important tourist community,
delivering an intimate touch but also the freedom they expect. With Vida
Hotels and Resorts, we are creating a brand new concept in inspired living,
elegant yet simple, and a new urban hub for the discerning traveller."

According to the ITB World Travel Trends Report 2012/2013, more than a third
of travellers are aged 15-34. Dubai serves as the hub for a vast youthful
demography of over 2 billion people below the age of 25 years across the
Middle East, Africa and Asia.

Vida Hotels and Resorts aims to tap into this rapidly emerging market,
offering services and an ambience designed to appeal to the younger
generation, as well as the practical advantages that go with great hotels in
the best locations.

Vida Hotels and Resorts will be distinguished by neutral colours creating a
chic ambience, good food inspired by Middle East and international cuisine,
and the convenience of the latest technology, including check-in via iPad and
uninterrupted Wi-Fi service.

Emaar plans to roll out the new hotel chain in its key global markets,
starting with the Vida Downtown Dubai (formerly Qamardeen hotel), in the heart
of Emaar's world-famous master-planned community, Downtown Dubai. The new
hotel brand will also oversee the operations and management of the
neighbouring Al Manzil Hotel.

The portfolio of Emaar Hospitality Group includes: The Address Hotels +
Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, and Dubai
Marina Yacht Club, in addition to independent lifestyle dining restaurants
including At.mosphere Burj Khalifa, The Palace Café and Madeleine.

Press Contact : Kelly Home, ASDA'A Burson-Marsteller (+9714)-4507-600;
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