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PPG Pittsburgh Paints® Brand Unveils Mobile Version Of The Voice Of Color® Paint Your Own Room Visualizer

  PPG Pittsburgh Paints® Brand Unveils Mobile Version Of The Voice Of Color®
                        Paint Your Own Room Visualizer

The Voice Of Color allows homeowners to 'paint' their room from their tablet's
mobile browser

PR Newswire

PITTSBURGH, May 6, 2013

PITTSBURGH, May 6, 2013 /PRNewswire/ -- PPG Pittsburgh Paints® today announced
the release of a mobile version of its The Voice of Color Paint Your Own Room
Visualizer with PPG EasyEdge Technology, providing homeowners with an
all-in-one digital tool that now works directly from their tablet device's
mobile browser. Offering the first room visualizer accessible via tablet
device, The Voice of Color®  Paint Your Own Room Visualizer allows homeowners
to use their tablet's browser and camera in concert to take a photo and
virtually paint a room through a single seamless process.

(Photo: http://photos.prnewswire.com/prnh/20130506/NE08105)

With the use of tablet devices on the continual rise, the mobile The Voice of
Color®  Paint Your Own Room Visualizer allows homeowners to envision any color
in the PPG Pittsburgh Paints line on their walls. With just a few clicks,
users can try out the color on the wall and see all the coordinating colors
that could go with their choices – to match ceilings, trim and more to find
the perfect colors for their next project. Moving the project from
conceptualization to reality, the Paint Your Own Room Visualizer also allows
homeowners to find their nearest PPG Pittsburgh Paints store, where they can
bring their project on their mobile device while purchasing their desired
paint colors.

"Over the past three years, we have seen a significant rise in traffic to The
Voice of Color website coming from mobile devices, which coupled with the
increased reliance on tablets and smartphones helped spur the development of
the patent pending mobile version of the Paint Your Own Room Visualizer," said
Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh
Paints brand. "Homeowners who had previously not been able to use the
Visualizer can now have access anywhere they go."

The Paint Your Own Room Visualizer utilizes the revolutionary PPG EasyEdge
Technology, offering industry-exclusive functionality to provide virtual
painters with unprecedented control and detail for realistic quality. It
considers elements in a room photo such as lighting, angles, furniture and
trim to provide virtual painters with the simulated precision of painting a
real room. By electronically mapping and outlining a room, PPG's EasyEdge
Technology removes the time consuming elements for homeowners, allowing them
to simply touch the desired color and drag it to the wall they want to paint.

Data and painted room images are now saved on the Cloud, giving homeowners
access to all of their stored information from any point of contact – their
desktop, mobile visualizer and PPG mobile app. Painted rooms can also be
shared to homeowners' social media pages directly from the visualizer.

"Today's homeowner relies on their social media circle of friends more and
more for opinions on fashion, travel and home decor, so the sharing
functionality helps generate feedback on a room before the actual work on a
room project begins," added Schlotter. "In one easy process, homeowners can
now take a photo of their room with their tablet, go to the visualizer on
voiceofcolor.com and test out that striking black or bold blue to see what it
will look on their actual ceiling or accent wall."

To access the Paint Your Own Room Visualizer, visit:
http://www.voiceofcolor.com/digital-color/paint-color-visualizer. For
additional mobile color tools, homeowners can also download the complete Voice
of Color mobile app for iOS and Android devices.

PPG Color Leadership
PPG employs more than 20 color stylists around the world, each specializing in
different markets, who collaborate to determine styles and color trends for
the home, electronics and automobiles. PPG's unique position as a color leader
in multiple markets enables it to observe and translate emerging global color
trends for its customers' applications – from consumer goods to automotive
color, from residential to commercial to industrial design. Visit the new
website at www.ppgcolorshare.com to see how color impacts PPG's businesses and
its customers.

About The Voice of Color Program
The Voice of Color program is a design system based on the premise that every
color has an emotional association and that individuals are drawn to different
colors for reasons inherently tied to their unique personalities. The Voice of
Color program offers an engaging online experience to help homeowners discover
Harmony color families and palettes that reflect their personalities and
complement their styles. Palettes are presented in signature five-color
Harmony chips to coordinate colors for all the décor elements in a space. The
Voice of Color program also features exclusive color collections that offer
style inspiration (such as Hacienda Style, Historic Colors,
FALLINGWATER(R)-Inspired Colors), designer favorites and expert advice. For
more information or to order color tools and resources, visit
www.voiceofcolor.com.

PPG: BRINGING INNOVATION TO THE SURFACE.(TM)
PPG Industries' vision is to continue to be the world's leading coatings and
specialty products company. Through leadership in innovation, sustainability
and color, PPG helps customers in industrial, transportation, consumer
products, and construction markets and aftermarkets to enhance more surfaces
in more ways than does any other company. Founded in 1883, PPG has global
headquarters in Pittsburgh and operates in nearly 70 countries around the
world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York
Stock Exchange (symbol:PPG). For more information, visit www.ppg.com.

Bringing innovation to the surface  is a trademark of PPG Industries Ohio,
Inc.

Color Sense Game is a trademark and PPG Pittsburgh Paints and The Voice of
Color are registered trademarks of PPG Architectural Finishes, Inc.

Fallingwater is a registered trademark of The Western Pennsylvania
Conservancy.



SOURCE PPG Pittsburgh Paints

Website: http://www.ppg.com
Contact: Dee Schlotter, PPG PITTSBURGH PAINTS Brand, PPG Architectural
Coatings, schlotter@ppg.com, 412-434-4172, or Justin Falce,
Justin.Falce@bm.com, 412-394-6698
 
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