Southwest Airlines® Celebrates Success Of The Small Screen As The Official Airline Sponsor Of The ATX Television Festival

  Southwest Airlines® Celebrates Success Of The Small Screen As The Official
                Airline Sponsor Of The ATX Television Festival

Carrier Launches #LUVATXTV Contest for a Chance to Win an ATX Getaway to

PR Newswire

DALLAS, May 6, 2013

DALLAS, May 6, 2013 /PRNewswire/ --Southwest Airlines (NYSE: LUV) is excited
to announce its Official Airline sponsorship of the ATX Television Festival,
the only festival of its kind dedicated to celebrating the history, success,
and future of the medium. The festival provides television enthusiasts a
closer look at TV Land, with access to a series of panels and special
screenings during the three-day event in Austin, TX, June 6-9, 2013.

The carrier kicked of its sponsorship by launching the 'LUV of TV' contest,
encouraging Southwest Airlines Fans and Followers to show their LUV for the
small screen via Instagram. Participants are encouraged to choose their
favorite TV series from those being represented at the festival and to
creatively display their LUV via Instagram with the hash tag #LUVATXTV. The
winner will receive roundtrip airfare, a three-night stay in Austin, two
all-access ATX Television Festival badges, and a chance to mix and mingle with
a variety of cast members. Refer to the full rules and regulations below.

Southwest is thrilled to be the Official Airline of the ATX Television
Festival, and to kick off the event right, the carrier will host the Official
ATX Television Festival Flight from Los Angeles (LAX) to Austin (AUS) filled
with actors, creators, and writers heading to Austin for the event on
Thursday, June 6, 2013.

Earlier this year, the ATX Television Festival proudly announced the
first-ever Boy Meets World cast reunion will be in attendance at the event.
Joining creator Michael Jacobs (who will also feature past hits: Dinosaurs,
Charles in Charge, and My Two Dads) will be Ben Savage (Cory Matthews), Rider
Strong (Shawn Hunter), Matt Lawrence (Jack Hunter), Maitland Ward (Rachel
McGuire), Lily Nicksay (Morgan), Trina McGee (Angela), and yet to be announced
Special Guests who will not disappoint for the cast reunion. For a full list
of programming, visit

Interested in attending the ATX Television Festival? Southwest Customers
receive a 20% discount! Visit and use the
discount code LUVATX20, available through May 18, 2013.


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating domestic passengers boarded, and including wholly-owned
subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in
the world to serve 97 destinations in 41 states, the District of Columbia, the
Commonwealth of Puerto Rico, and six near-international countries. Southwest
is one of the most honored airlines in the world, known for its triple bottom
line approach that takes into account the carrier's performance and
productivity, the importance of its People and the communities it serves, and
its commitment to efficiency and the planet. The 2011 Southwest Airlines One
Report™ can be found at

Southwest Airlines

From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees. Southwest's
all Boeing fleet consistently offers leather seating and the comfort of
full-size cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, sustainable cabin interior. With 40 consecutive years
of profitability, the People of Southwest operate nearly 3,400 flights a day
and serve communities around 84 airports in Southwest's network of domestic
destinations. Southwest Airlines' frequent flights and low fares are
available only at

AirTran Airways

AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 49 destinations. The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
either airline.


Festivals create communities; so does Television. Whether a series lasts 10
episodes or 10 years, it establishes a long-standing community of followers.
ATX Television Festival celebrates the television medium by creating
opportunities for fans and industry to come together to watch and discuss the
series they love by taking the "water cooler" conversation public.

Through screenings that spanclassic shows, never aired pilots, cancelled too
soon series, cult favorites, current hits, and premieres of new series that
arefollowed by cast/crew Q&A's, along with a variety of panels on industry
topics, ATX Television Festival is a place to experience TV's past, present,
and future. Throughout the weekend, the festival and its sponsors host
parties, live music, meet-ups, and community events. ATX Television Festival
serves both the community and industry professionals equally by giving them
the opportunityto discuss and celebrate all aspects of TV.

"LUV of TV" Contest Rules & Regulations

a. How to Enter the Contest

a.Southwest Airlines and ATX Television Festival. "For the LUV of TV"
("Contest") will begin on or around 9 a.m. CT on Saturday, May 4, 2013 and
will end on or around Midnight CT on Sunday, May 12, 2013 ("Contest Period").
This Contest consists of one (1) Contest drawing. Customers/any potential
entrants will have to follow Southwest Airlines on Instagram® via the handle
@SouthwestAir, Facebook via Southwest Airlines page, and/or Twitter via the
handle @Southwestair ("Media Channels") to participate in the contest.

b.To participate in the Contest, you may enter via the following method:

Submit an Instagram photo based on the challenge presented on the Media
Channels, highlighting a favorite TV series cast while incorporating the
Southwest Airlines brand via the Southwest Airlines Instagram handle
@SouthwestAir using the hashtag "#LUVATXTV". Entrants may also share
Instagram photos on Twitter® and Facebook®, but will not be judged from those
channels. All entries submitted will not be acknowledged or returned.By
entering, Entrant grants Sponsor an irrevocable, perpetual, royalty-free,
freely transferable license to use the photo for all purposes, in any and all
media, whether now known or hereafter devised. Photos must not be copied,
violate any third party rights, or use any third-party intellectual property
such as logos or background signs. Entrants acknowledge and agree that their
photo does not violate any rights of privacy or publicity and that they have
the written permission of those appearing in their photo to submit their
image. Photos must not disparage; contain material that is inappropriate,
indecent, or vulgar; or promote bigotry, racism, hatred or discrimination
based on race, gender, religion, sexual orientation. Use of any device to
automate entry is prohibited. Proof of submission of an entry shall not be
deemed proof of receipt by Southwest. Southwest Airlines computer is the
official time keeping device for the Contest. Southwest is not responsible
for entries not received due to difficulty accessing the internet, service
outage or delays, computer difficulties or other technological glitches. By
entering this Contest, you agree to abide by these Official Rules and
acknowledge that this Contest is in no way sponsored, endorsed, or
administered by or associated with Instagram, Twitter or Facebook.

c.One entry per person is permitted. Any person found using multiple
Instagram, Facebook, and/or Twitter accounts to enter will be found to be

b. Eligibility Restrictions

a.The contest is open to all legal residents of the 48 contiguous United
States and the District of Columbia who are 18 years of age or older and the
age of majority in their place of residence and have a valid e-mail address
and an Instagram account as of May 4, 2013. Void in Puerto Rico and where
prohibited or restricted by law. The contest is offered only in the United
States. Employees of Southwest Airlines, AirTran Airways, ATX Television
Festival, and the members of their immediate families (spouse and parents,
children and siblings and their spouses) and individuals living in the same
households of such employees are ineligible to enter or win. The contest is
subject to all applicable federal, state, and local laws and regulations.

b.Only one winner per household is permitted in any Contest administered by
Southwest Airlines.

c. Entrants are required to provide truthful information and Southwest will
reject and delete any entry that it discovers to be false or fraudulent.
Southwest Airlines will disqualify any entry from individuals who do not meet
the eligibility requirements, and Southwest Airlines will also delete any
entry received from persons under the age of 13 in compliance with the
Children's Online Privacy Protection Act.

c. Prizes:

a. Grand Prize: Two (2) Roundtrip tickets on Southwest Airlines from the
airport nearest the winner's residence served by Southwest Airlines to Austin,
TX; three-night hotel stay (double occupancy) at Austin hotel within walking
distance of festival events during the 2013 event weekend; and two (2)
All-Access ATX Television Festival badges for event Thursday, June 6 – Sunday,
June 9. Approximate Prize Value is $1850.00.

Southwest Airline tickets are subject to Southwest Airlines terms and
conditions and must be used on or around the 2013 ATX Television Festival
dates. Tickets will not be refundable or redeemable for cash or credit at any
time, nor will tickets be replaced if lost or stolen. Tickets may not be sold
to a third party. Tickets valid on Southwest-operated, published, scheduled
service only from the airport nearest the winner's residence served by
Southwest Airlines. No prize substitutions, cash equivalent, or transfer of
prizes permitted except at the sole discretion of the Sponsors. Prize subject
to availability and the Sponsors reserves the right, at its sole discretion,
to award a prize of greater or equal value if the advertised prize is
unavailable. Taxes and any travel or other expenses not mentioned above are
solely the responsibility of the winner.

b.In the event that a prize or prize certificate is mailed to the winner, it
will be with the prior written consent of the winner and therefore, winner
assumes the risk of its loss. Sponsors are not responsible for the safe
arrival of a prize or prize certificate.

d. Selection of Winner

Decisions of judges with respect to the Contest are final. This is a contest
of skill. Your chances of winning depend on how well your entry reflects the
judging criteria, as compared to the other eligible entries in the contest.

The judges will be judging on the following qualities:

*Creativity and Originality: 20%
*Entertaining: 25%
*Southwest and ATX Festival Appeal: 35% photo should reflect fun Culture and
Fun-LUVing Attitude.
*Rules: 20% Read and complied with the official rules.

. You need not be present to win.

Potential winner notification will be made on or about May 14, 2013 by the
Sponsor via Instagram. The potential winner will be asked to contact Southwest
with a given e-mail address provided via comment on the entrant's Instagram
entry. Once potential winner and Southwest make e-mail contact, Southwest will
provide a photo for the potential winner to upload to the Instagram account
the user uploaded the photo with in order to validate their account. Once the
validation occurs, potential winner must execute and return any required
affidavit of eligibility and/or liability/publicity release in which they
agree to hold Sponsor, Facebook, and each of their parent, subsidiary and
affiliated corporations, and the officers, shareholders, directors, employees,
agents and representatives harmless against any and all claims or liability
arising directly or indirectly from use or misuse of a prize or participation
in the Contest. Affidavits will be mailed or emailed based on the potential
winner's preference beginning May 14, 2013. Affidavits must be executed and
returned within seven (7) days or prize will be forfeited and an alternate
winner may be chosen. If a potential winner cannot be contacted, is unable to
accept the Grand Prize as awarded, fails to sign and return the required
affidavit of eligibility and liability/publicity release within the required
time period, or if a prize or prize notification is returned as undeliverable,
potential winner forfeits prize and it will be awarded to an alternate
winner. Upon timely completion of required affidavits and release, winner
should expect to receive their prizes in the mail by May 20, 2013.

e. Conditions

a. Payments of all federal, state and local taxes are solely the
responsibility of the winner. Winner may be required to sign an IRS Form W-9
or the equivalent.

b. By participating in the contest, the winner agree to have their name,
voice, or likeness used in any advertising or broadcasting material relating
to this contest without additional financial or other compensation unless
prohibited by law, and, where legal, to sign a publicity release confirming
such consent prior to acceptance of the prize.

c. Southwest Airlines and the ATX Television Festival are not responsible for
lost, stolen, mangled, miss-delivered, postage due, illegible, incomplete or
late entries, telephone service outages, delays, busy signals, equipment
malfunctions and any other technological difficulties that may prevent an
individual from entering or claiming a prize.

d.Southwest Airlines and the ATX Television Festival in their sole
discretion, reserve the right to disqualify any person tampering with the
entry process, the operation of Southwest Airlines website, or otherwise in
violation of the rules. They further reserve the right to cancel, terminate
or modify the Contest if it is not capable of completion as planned, including
infection by computer virus, bugs, tampering, unauthorized intervention or
technical failures of any sort.

e.Sponsors reserve the right to make changes in the rules of the Contest,
including the substitution of a prize of greater or equivalent value, which
will become effective upon announcement.

f.Failure to comply with the Contest rules may result in a contestant's
disqualification solely at the discretion of the Sponsor.

g. The Sponsors are not responsible for typographical or other errors in the
printing, the offering or the administration of the Contest, or in the
announcement of a prize.

h.Copies of the written Contest rules and a winner list (when complete) are
available during regular business hours at Southwest Airlines, Emerging Media
P.O. Box 36611, Dallas, TX 75235-1611. For a winner list, send a
self-addressed return envelope, after May 14, 2013. All requests must be
received by June 1, 2013.

i.Each Contest entrant or participant fully releases and holds harmless
Facebook against any and all claims or liability arising directly or
indirectly from participation in the Contest, and each entrant acknowledges
that by entering the Contest they are providing information to Sponsor and not
to Facebook.

j. 6. Sponsor

Southwest Airlines Co., Emerging Media, P.O. Box 36611, Dallas, TX 75235-1611

SOURCE Southwest Airlines

Contact: Southwest Airlines, 214-792-4847
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