BIC : BIC : Acquisition of Cello Pen 7th entity

               BIC : BIC : Acquisition of Cello Pen 7th entity

                                                     BIC Group - Press Release
                                                                  Clichy - xxx

                                                     BIC Group - Press Release

                                                           Clichy - 6 May 2013

 Implementation by mutual agreement between BIC and Cello of the February 16,
                  2012 arbitral award in favor of BIC Group

On May 3, 2013, BIC Group and Cello Group have jointly filed an agreement with
the Bombay High Court to allow BIC  Group to acquire the remaining 40% of  the 
last (7^th) stationery entity  of Cello Group. The  Court after reviewing  the 
filling has rendered  the agreement  enforceable. The  agreement provides  for 
closing before the end of 2013 based on the original term and conditions.

BIC Group has a call option to  increase its ownership in Cello Pens from  40% 
to 55% by October 2013.

Cello  Pens  is  India's  largest  manufacturer  and  distributor  of  writing 
instruments. With its broad portfolio of products and countrywide distribution
network, the Cello brand is one of the most recognized in India. 

Historical background:

  *On January 21, 2009, BIC signed  a definitive agreement with Indian  Cello 
    Group whereby BIC Group was to acquire 40% of the Cello writing instrument
    business which was being carried out by 7 entities for 7.9 billion  Indian 
    rupees. As part of the agreement, BIC benefits from a call option in  2013 
    to increase  its stake  to 55%  at  a price  based on  a formula  tied  to 
    earnings. 

  *On March 5, 2009  BIC's acquisition of  40% of 6 entities  (out of 7)  was 
    completed for a sum of 3.8 billion Indian rupees. This proportionate share
    of Cello Pens net income has  been accounted through the equity method  in 
    BIC Group accounts since April 1, 2009.

  *On January 4, 2010, Cello management  proposed to the BIC Group to  unwind 
    and terminate the  definitive agreements  signed on January  21, 2009  "on 
    terms and conditions to be mutually agreed between the parties." BIC Group
    then  confirmed  its  intention  to  ensure  the  implementation  of   the 
    agreements.

  *On August 4, 2010, BIC Group  announced that it had initiated  arbitration 
    proceedings in  order to  obtain the  full completion  of the  agreements, 
    meaning the acquisition of 40% of the 7th and last entity.

  *On February  16, 2012  BIC  Group received  a  favourable award  from  the 
    Tribunal constituted  under  the  Rules  of  the  Singapore  International 
    Arbitration Center in respect of acquisition of 40% shares in the 7th  and 
    last entity.

  *On May 21,  2012 the BIC  Group filed  a petition before  the Bombay  High 
    Court seeking the enforcement of the arbitral award. 

                                    *  *

                                      *

Disclaimer: This document  contains forward-looking  statements. Although  BIC 
believes  its  expectations  are   based  on  reasonable  assumptions,   these 
statements are subject to numerous  risks and uncertainties. A description  of 
the risks borne by BIC  appears in the section,  "Risk factors" in BIC's  2011 
Registration Document filed with the French financial markets authority  (AMF) 
on March 27, 2013.

Contacts

Investor Relations: +33 1 45 19 52 26        Press: +33 1 53 70 74 48
Sophie Palliez-Capian                        Priscille Reneaume
sophie.palliez@bicworld.com                  preneaume@image7.fr
                                             Isabelle de Segonzac
                                             isegonzac@image7.fr
                                             Claire Doligez cdoligez@image7.fr

For more information, please consult the corporate web site: www.bicworld.com

2013 Agenda (all dates to be confirmed)

2012 AGM                             May, 15 2013     BIC Headquarters, Clichy
2^nd Quarter and 1^st Half 2013     August 1, 2013   Conference call
results
3^rd Quarter 2013 results            October 23, 2013 Conference call

About BIC

BIC is  a  world  leader  in stationery,  lighters,  shavers  and  promotional 
products. For more than 60 years,  BIC has honored the tradition of  providing 
high-quality,  affordable  products  to  consumers  everywhere.  Through  this 
unwavering dedication, BIC has become one of the most recognized brands in the
world. BIC products are sold in more  than 160 countries around the world.  In 
2012, BIC recorded net sales of  1,898.7 million euros. The Company is  listed 
on "Euronext Paris" and is part of the  SBF120 and CAC Mid 60 indexes. BIC  is 
also part  of the  following  SRI indexes:  FTSE4Good Europe,  ASPI  Eurozone, 
Ethibel Excellence Europe, Gaia Index and Stoxx Global ESG Index.

                                      BIC: Acquisition of Cello Pen 7th entity

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