SoundBite Communications Announces DecisionPoint Analytics to Optimize Customer Experience

SoundBite Communications Announces DecisionPoint Analytics to Optimize
Customer Experience

Campaign Analytics Solution Provides Real-Time, Actionable Business
Intelligence to Improve Response Rates, Reduce Communications Costs, and
Increase ROI

BEDFORD, Mass., May 6, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications
(Nasdaq:SDBT) – Marketing, customer care, and collections professionals are
often challenged to derive meaning, insight, and value from the onslaught of
data resulting from customer engagements, including multi-channel campaigns
delivered via dialer, voice messaging, text, web, and email.Answering the
need to make smarter and more informed business decisions, SoundBite
Communications announces DecisionPoint, a cloud-based, real-time analytics
solution.DecisionPoint offers complete visibility into campaign performance
and provides business users with on-demand access to intuitive dashboards,
interactive visualizations, and customized reporting to optimize virtually all
aspects of customer engagements.

DecisionPoint lets organizations understand how customers respond to their
communications across and within channels and then enables clients to
intelligently optimize campaigns to increase connect and response rates,
reduce costs, and improve the customer experience.It works in conjunction
with SoundBite's cross-channel customer engagement platforms and solutions to
deliver real-time, actionable, and integrated contact strategy reporting,
monitoring, and optimization.DecisionPoint leverages interactive
visualizations, performance monitoring, data mining, and predictive analytics
to provide invaluable insights; and it allows SoundBite clients to:

  *Better target customer segments
  *View data in easy-to-visualize graphs and charts
  *Optimize in-progress and future campaigns with actionable insights
  *Integrate data from third-party platforms for enriched analytics
  *Increase response rates while reducing campaign costs

SoundBite's DecisionPoint Consulting Services provide testing, analysis,
review, and refinement of customer engagement strategies in partnership with
clients to define business objectives, contact tactics, and customer
segmentations that optimize campaign initiatives.SoundBite's professional
services team has years of experience working with clients to improve customer
interactions via intelligent, cross-channel communications.The team has
expertise in leveraging analytics best practices and translating data
intelligence into competitive advantages across the customer lifecycle
including promoting products and services, providing proactive customer care,
and collecting payments.

DecisionPoint provides a comprehensive view into customer communications data
and the insight to act upon it.Key capabilities include:

  *Analytics across and within channels, including: voice (predictive dialer,
    automated voice messaging), text, email, and web
  *Intuitive and interactive dashboards, graphs, and visualizations
  *On-demand access via browsers, tablets, mobile devices, and wall boards
  *Automated and scheduled email alerts
  *Export capabilities, including into Microsoft Excel, CSV, PDF, and PPT

"DecisionPoint delivers a powerful combination of ease-of-use and robust
analytics and reporting," said Anthony Chamberas, director of business
intelligence at SoundBite Communications."Analyzing what would otherwise be
an overwhelming quantity of raw campaign data, DecisionPoint brings real-time
insight enabling our clients to make decisions that optimize their customer
communications campaigns.The end result is increased customer loyalty, better
response rates, and far more effective calls-to-action."

For more information about SoundBite's DecisionPoint, please visit

About SoundBite Communications

SoundBite Communications is a customer experience management company with deep
expertise in delivering cloud-based mobile marketing, proactive customer care,
and collections/payments solutions.More than 450 global end-clients,
including nearly 50 Fortune 500 companies, leverage SoundBite's proactive
multi-channel communications and preference management platforms to power 2.5
billion personalized and compliant customer interactions annually across the
full consumer lifecycle.Visit and follow SoundBite on Twitter
@SoundBiteComm for more information.SoundBite is a registered service mark of
SoundBite Communications, Inc.

CONTACT: IR & Media Contact:
         Lynn Ricci
         SoundBite Communications

SoundBite Communications
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